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I’ve said it before, and I will probably say it many times over, but visual content marketing is still king. The first time we wrote an article on visual content marketing was back in 2014, and let me tell you, it is still the number one form of engaging content in the digital marketing arena. We even spoke on where you can get started with visual content marketing, as well as some visual content marketing fundamentals that are essential for you and your agency. Today, the only things that have truly changed are the data behind this powerful form of marketing, and how we can capitalize on our approach. For those of you who don’t believe me right off the bat though, I want to hit you with a little something I call the WOW factor…

Yes, we were able to make over 2,000,000 impressions in 2016 with just Pinterest alone, a network that is absolutely fueled solely by visual content marketing. Still not convinced? Let’s look at our other social media network that is strictly all visual content, Instagram. This time, we can break it down to a weekly basis:

Within just a week’s time, we’ve successfully made nearly 5,000 impressions on Instagram as well. At that rate, that’s roughly a quarter of a million per year… and it’s all visuals folks! Let’s take a look at some visual content marketing statistics you’ll want to know in 2017, and how you and your agency can embrace them.

Visual Content Marketing Statistics

37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). (taken from Social Media Examiner)

Yes, blogging is critical to your agency’s success, as it gives your website more landing pages and stronger SEO. At the end of the day, having an agency blog will get you more visibility online, because it also gives you more content to share to your social media networks. That being said, no blog will be successful without including visual content marketing in some way, shape, or form. Blogging and visuals go hand in hand, and having a strong combination of both will help you grow your audience.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.  (taken from Brainrules)

Alright, let’s think about this one for a moment. Visuals help your audience with retaining the information you deliver, and that’s huge. When we look at the power of visuals, we can consider branding, delivering informative messages based on insurance products/services, your agency’s customer experience (by posting organic visuals of your staff and agency), and more. Visual content resides with your agency, so you’ll be able to leave a lasting message on your audience and actually make an impact on the way they think, or even how they perceive your agency online.

By 2017, video content will represent 74% of all internet traffic.  (taken from KCPB)

Folks, that is a serious amount of traffic, and yes, video is a form of visual content marketing. Video is already the most engaging form of content online, so if your agency hasn’t already started with video content marketing, then now is the perfect time to get the ball rolling. We have to be in front of our audience at all times and in the most efficient ways possible if we want to find success with our marketing campaigns. If your agency needs help getting started, you can check out this webinar that we put together on video marketing for you and your agency. This webinar covers blogging as well for those interested.

Alright, we’ve covered a lot and in a small amount of time. It should be clear to you that visual content is still making waves when it comes to successful marketing, and that you and your agency should absolutely embrace this powerful tool. To see the rest of Hubspot’s statistics for visual content marketing, you can check them out here.

The Verdict

Remember, no matter what path you and your agency take with your visual content marketing, make sure you won’t run into any legal issues by only pulling visuals from commercially legal sites. As we mentioned above that it’s best to use photos of you and your agency that are taken by a professional photographer, you’ll still have situations where you’ll need stock footage, so just be sure to pull it from the commercially legal sites we listed in our article. As you move forward in 2017, make sure your agency has a special focus with visual content if you’re looking to get more traction online. To all agents and brokers, happy marketing, and here’s to a healthy, prosperous, and successful year to come.