Chris Paradiso, Author at Paradiso Presents

Crafting an Agency Style Guide

by Chris Paradiso | Jan 26, 2016 | branding

Share This: by In previous articles, I have discussed how customer service reps inside your agency, as well as those outside sales people, carry your insurance agency’s brand to its customers in a very direct manner. This one-on-one “brand transfer” carries a lot more...

Understanding Your Insurance Agency’s Positioning

by Chris Paradiso | Jan 21, 2016 | Uncategorized

Share This: by Once you define your brand, as I discussed in my article, “Personal Branding in the Digital Age,” positioning is the next natural step. First we must define “positioning;” in the world of branding, it’s how we differentiate our services and/or insurance...

Building Trust through Transparency

by Chris Paradiso | Jan 19, 2016 | customer service

Share This: by Trust is the key to customer relationships, the key to successful marketing, and the one secret ingredient that engages an audience to follow you.. When it comes to communicating and interacting with your customers, personalizing an experience that...

2016 Insurance Agency Marketing Checklist

by Chris Paradiso | Jan 14, 2016 | Marketing Tips For Insurance Agencies

Share This: by Every insurance agency needs to have goals in today’s ever more competitive insurance space. Your goals could be financial, strategic, or marketing in nature, but hopefully you cover all three areas. I have goals for my insurance agency. I’m...

Branding Your Insurance Agency Through Your Employees

by Chris Paradiso | Jan 12, 2016 | branding

Share This: by When you look at and study really successful businesses you invariably find the same three characteristics in everyone of them. (1) They have a clear and inspiring sense of purpose, passion, and direction, which everyone understands. This acts acts as...