Christopher Paradiso, Author at Paradiso Presents

Understanding Inbound Marketing

by Christopher Paradiso | Jan 27, 2014 | Marketing Tips For Insurance Agencies

Share This: by Today I would like to take the time to discuss inbound marketing. The reason I would like to talk about inbound marketing is because I’ve recently been asked to define and explain exactly what inbound marketing really is. Inbound marketing has...

Has your agency tried Reverse Marketing?

by Christopher Paradiso | Jan 22, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by Before we can begin our discussion on Reverse Marketing, we need to first define it, courtesy ofWikipedia. Reverse marketing is “the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.” An easy...

What is Vine and How Will It Help My Agency

by Christopher Paradiso | Jan 14, 2014 | Vine

Share This: by Most insurance agents don’t know about the social avenue called Vine. Vine is a video-based social media avenue owned by Twitter. As we all know, Twitter is a tool that we must be using for multiple reasons, with the chief reason being search...

Year 2014: Change Your Agency To A “YES” Agency

by Christopher Paradiso | Dec 23, 2013 | Marketing Tips For Insurance Agencies

Share This: by The attitude of an agency is usually created from the second you answer the phone. Also known as your agency’s ‘vibe,’ this needs to have a genuine positive feel to it. In order to accomplish a ‘yes’ vibe within your agency requires three distinct...

10 Suggestions For Any Business Owner Looking For Future Success

by Christopher Paradiso | Dec 18, 2013 | Digital Marketing

Share This: by I often travel to insurance industry meetings and conferences, and that means I spend a significant amount of time on planes. As anyone who travels knows, it’s important to befriend the people around you because it can get pretty lonely sometimes....