Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Top Tips for Tweeting LIVE
As many of us already know, Twitter is one of the fastest pace social media platforms currently available. Tweets, on most people’s Twitter feeds, only have seconds to live. Yes, seconds. With that being said, it should be plain to see that Twitter is a go-to platform...
What’s your WHY?
What is it that drives you? What is it exactly that defines your purpose, makes you push for your goals and aspirations, and keeps you moving forward? Yes, we are talking about your WHY, the one factor that pushes you to become better than you were the previous day....
The Fate of Marketing at your Insurance Agency
If that title caught your eye, I can tell you care about the future of your insurance agency, because marketing is critical for any business, regardless of if it’s within the insurance space or not. So what exactly determines the fate of marketing for your insurance...
Thought Leadership vs. Content Marketing
If you keep up with marketing trends, then you have probably already noticed that the terms “content marketing” and “thought leadership” have become increasingly popular in the past couple of years. However, many people accept these concepts without actually...
The Basics of a Brand
Building your brand is one of the most important projects an insurance agency can undertake. Whether you’re a small captive agency or a large independent agency. Paradiso Insurance started in June 2006 with just me, with no email, no website, no marketing budget, and...
4 Tips to Sharpen up your Social Media Game
I’ve said it before and I’m sure I’ll be saying it again until I’m blue in the face, but social media is absolutely critical when it comes to winning prospects over. Not only is social media a platform where you can occasionally establish new leads, but it’s also a...
The Future of Your Agency: Digital Marketing Trends
When we talk about digital marketing in general, it’s important to note that everything in the digital world moves at an incredibly rapid pace. Consumer demand is rising online, and at an equally fast pace. While digital marketing is one of my agency’s strongest...
Become an Unstoppable Producer
Insurance agency owners are coming together to help you become an unstoppable producer! Our friend, Mike Stromsoe of Stromsoe Insurance Agency has put together a fantastic program that takes his 28 years of experience as a producer in the Independent Insurance space...
Landing Page Optimization Tips for Insurance Agencies
Yes, I’ve said it before and I’ll happily say it again: your insurance agency’s website is the one place where all of your digital marketing efforts should come together. It is the powerhouse of your online presence, a collaborative expression of your insurance...