Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
There’s Trust in a Review
Yes, Google has taken over the world of the internet. If you don’t believe it, just think, when someone needs a piece of information, people generally say “Just Google it.” With that being said, have you ever “Googled” your own name or your insurance agency's name...
The Five Steps to Success
Success... have you reached it yet? Yes, the journey to success is never over, as I’m sure you’ve already guessed. Although, success can become a more perceivable reality once you lay out the road-map on how you want to arrive at your success. Before diving into these...
Thankfully, I had a Mentor
I was very fortunate years ago to have a mentor who was, and still is, a great person... but he was also a great salesperson. Allen Bacchiochi and I spent 126 straight days together in the year 2000, as he was preparing for the 52nd State Representative race. During...
The Visual Web: Top Tools for Optimizing Your Marketing Efforts with Visual Content
We’ve all heard the saying “Content is King” circulating it’s way around the web recently. This is true, but the real king is visual content. Did you know that the brain processes images 60,000 times faster than text, and it takes as little as 50 milliseconds for a...
A Big Change in the Domain Name Game
Yes, just this week, we saw a new extension released, and it’s tailored specifically to us as insurance agents. This new TLD (Top Level Domain) is “.insurance,” which I’m sure is going to be a great tool for us moving forward. What does a TLD mean exactly? Well,...
SEO in 2016: What you need to Know
I’ve said it before and I’m sure I’ll say it until I’m blue in the face, SEO should be a crucial focus to any independent insurance agency’s digital strategy. For those of you asking what exactly SEO stands for, it’s also known as Search Engine Optimization, or any...
User Experience for Insurance Agency Websites
Every insurance agency has an opportunity to either win or lose with each visit they get on their website. Each time a prospect, customer, or client visits your website, it’s your job to make sure that they find what they are looking for, easily, and enjoyably. You...
Geo-Targeting for your Agency’s Marketing
Data is your agency’s most valuable asset, and I can almost guarantee that they are being underutilized. Let's talk about location data, geo-targeting, and geo filters (which are filters based on location that let mobile users add a location illustration, specific to...
A Closer Look at Google Analytics
“Celebrate what you accomplish, but raise the bar every time you succeed.” - Mia Hamm I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space… No one, no matter who it is,...