Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Capitalizing on Being a Local, Independent Agent
As we all know, the big name captive Insurance companies such as Geico, Progressive, and more are still competing with us Independent Agents. In a world where we can get left in the dust so quickly, we have to make the most of marketing ourselves as local, independent...
The Power of Response in Social Media
I can’t stress enough how important it is to engage on social media for your insurance agency’s digital marketing strategy. There are many avenues that you can post to via social media, including Facebook, Twitter, and Pinterest just to name a few. Here’s the thing...
The Correlation of Digital Marketing and Word of Mouth Referrals
If your agency isn’t all the rave with word of mouth referrals, I’m here to tell you that all of your digital marketing efforts is directly correlated to the amount of referrals your agency receives. You may think that’s Ludacris, because traditionally speaking,...
Your Agency’s Digital Marketing Musts
When I speak to another Independent Agent about my agency’s marketing efforts, the first thing I will tell them is that in 2016 and moving forward, digital marketing should now be considered a traditional form of marketing. Normally when you hear “traditional...
Let’s Take Technology One Step at a Time
Here at Paradiso Presents, we are passionate about all things marketing, but many times this requires us to use various technologies. When it comes to digital marketing, there are a lot of tools to consider, from email marketing, to social media marketing, to...
Paradiso Presents is on the Move!
Our team here at Paradiso Presents is dedicated to providing marketing solutions made simple for the Independent Insurance Agent. Recently, our team has had some amazing experiences, both travelling and meeting new agents and shaking hands with some old friends as...
Visual Content Marketing Fundamentals
Visual content marketing: it’s nothing new folks. I’m sure many of your insurance agencies are already making use of this powerful form of content within your digital marketing efforts, but I’ve said it before and I’ll say it again, visual content marketing is king....
The Power of GIFs in Digital Marketing, by Mike Demko of MyInsuranceVideos
How many times a day do you think your clients receive emails? Using animated GIFs can help you to stand out in their overflowing inboxes and “break the silence” of the typical email environment. In fact, using animated GIFs has proven to increase call to action rates...
The Power Behind Video Marketing
Insurance agencies that want their prospects to stick around longer on their website have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos (great visuals) to look at simply isn’t enough to keep them engaged....