Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
The Power of Video Testimonials
It’s no surprise that video continues to grow, and YouTube continues to get millions upon millions of views hourly, as video is now one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you or...
Customers vs. Clients
The million dollar question is this: does your independent agency have customers, or clients? Wait a second before you answer that... This may be a question you have not thought about, so let's dive into the differences between customers and clients. The local...
Your Agency’s Social Attitude
When you make your footprint in the social media world you are setting yourself up for daily judgement. As you distribute your content across many social platforms accessible to the millions, please know, you’re not going to please everyone. This is why it is key that...
Dominating the Local Insurance Space
This is a guest post by by Mike Demko of MyInsuranceVideos Everywhere you turn there are more threats from online competitors selling insurance. As a local agent you have to face the challenges from banks, internet brokers, and especially other insurance companies....
Visual Storytelling within your Insurance Agency’s Digital Marketing
Hello agents! Today, I’d like to explain the objective of visual storytelling and how it can help boost your insurance agency’s digital marketing strategy, because there’s more to it than meets the eye. Humans have been telling stories for centuries. Everything we...
A Passion for Insurance
Have you ever spent time around little kids? If so, you’ve been subjected to a barrage of the most classic of childhood queries such as, “Why this... Why that?” From a very young age, we know intuitively that the motive behind an action is the most important piece of...
Planning Ahead for You and Your Agency
As a business owner, you understand how important it is to have a business plan, but what you might not have considered is that it’s also equally important to ensure your insurance agency’s marketing efforts match the goals of your business plan. If not, you’ll...
Facebook’s New Feature: Reactions – The Enhanced Like Button
Estimated Reading Time: By now, if you’re a frequent Facebook user, then I’m almost certain you’ve seen Facebook’s new feature. For those of you who aren’t in touch with Facebook, the first thing I’m going to tell you is that your business should be...
The Strength of a Successful Insurance Agency Brand
Nothing’s easy about selling an insurance product that people wish they didn’t even need. While it may seem like a difficult product to sell, I’m here to tell you that the secret to your insurance agency’s success lies in the strength of your branding.