Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Leveraging Push Notifications
I have some news for you; you would love to leverage push notifications to enhance your insurance agency’s marketing… if you knew what they were. Long story short, push notifications give you the ability to “push” a message from your insurance agency to your clients’...
Customer Loyalty with your Insurance Agency
Insurance agency owners sometimes say that getting customers is one of the hardest parts of their business. Landing customers can be difficult, and will continue to be difficult moving forward. Additionally, keeping them around can be even harder thanks to the...
Email Signatures for the Independent Agent
Your email signature block is “valuable real estate” that has a bigger impact on your customers or prospects than you may think. Simple changes to your email signature block can help drive sales and referrals. Think of your email signature block as a marketing tool!
The Importance of Your Agency’s Website
Every agency needs to have a perfectly branded website, as this is the place where all of your online marketing efforts begin and end. It’s the center of your insurance agency’s marketing universe, and all of your social marketing and other online marketing channels act as satellites to direct people back to your website. It is your insurance agency’s first impression.
The Next LinkedIn All-star is YOU!
LinkedIn is a fantastic place to network in today’s fast-paced social media world. If you’re not on LinkedIn yet, it’s essentially the “Facebook of the business world,” where business professionals look to network with others in their industry, or with customers and clients alike. If you’re already on LinkedIn, and you’re looking to get that extra bit of visibility, you’ve come to the right place. Here’s the thing, with social networking, you get out what you put in, so if you’re looking for traction on LinkedIn, you need to reach All-star status. Becoming an “All-star” is LinkedIn’s highest profile ranking, meaning they recognize that you’re an A-player in your space. We’d like to equip you with a few tips that can help you become an All-star to make sure you’re getting the most out of LinkedIn!
Improving Your Insurance Agency Website‘s Load Time
Many insurance agency owners have put a lot of time into making their website a marketing powerhouse, as they should. Your website is the center of all of your digital marketing efforts, and Google knows it too, which is why it’s so difficult to get to the top of a list of search results. Improving your SEO will mean more new business for your insurance agency, but unfortunately, many insurance agencies don’t realize that their website’s load speed has a direct effect on your SEO. In simplest terms, if your website has a better (faster) load time, then it will show up higher in the search results, so let’s talk about a few ways you can accomplish a faster load time for your insurance agency’s website.
Maximizing Your Insurance Agency’s Full Potential
In today’s world, every single prospect and customer has the ultimate power to hurt or strengthen our insurance agency’s brand through social media. Any news online about your agency, whether it’s the good, the bad, or the ugly, can be seen by anyone in your social media following. Today, social media spreads like wildfire, all with one click of a button. Strong prospect/customer relationships translate to social media activity, which builds the kind of insurance agency reputation and brand loyalty that drives your retention rates up, along with your new business.
The Heart of Your Insurance Agency’s Marketing Plan
It’s 2016, and as fast as it has come up on us, technology is moving even faster. This year, if you’re not investing in app messaging (also called push notifications) to drive your mobile marketing efforts, along with your customer experience, you’re at a greater risk of losing business. The days when app messaging was considered invasive are now gone. Instead, these tactics should be evaluated for what they truly do; drive engagement and improve retention.
The Power of a SMILE
If you were to ask someone who knows me to describe who I am, undoubtedly one of the first things that they will say is that I am a continually happy, or a ‘smiley’ person who looks at the glass half full and never half empty. This is something that I always laugh about, as it has been mentioned many times throughout my life! Choosing to simply smile more often can have a positive impact on you and those around you.So we must ask, what exactly is behind that smile?