Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Crafting an Agency Style Guide
In previous articles, I have discussed how customer service reps inside your agency, as well as those outside sales people, carry your insurance agency’s brand to its customers in a very direct manner. This one-on-one “brand transfer” carries a lot more weight than the mass-produced efforts of your marketing staff.
Understanding Your Insurance Agency’s Positioning
Once you define your brand, as I discussed in my article, “Personal Branding in the Digital Age,” positioning is the next natural step. First we must define “positioning;” in the world of branding, it’s how we differentiate our services and/or insurance products from our competition. With that being said, we must create a positioning statement, which tells others why they should choose us over other insurance agencies.
Building Trust through Transparency
Trust is the key to customer relationships, the key to successful marketing, and the one secret ingredient that engages an audience to follow you.. When it comes to communicating and interacting with your customers, personalizing an experience that builds trust with your audience is critical for maximizing your ROI.
2016 Insurance Agency Marketing Checklist
I have goals for my insurance agency. I’m heading into year 10 of owning my own agency. Looking into this next year, I need to have more marketing-focused goals to keep up with direct writers who continue to raise their marketing budgets. I’m writing this article to share what is going into our strategy here in my agency. It also never hurts to take a look at the goals any business or business owner should have when it comes to the promotion and marketing of their agency.
Branding Your Insurance Agency Through Your Employees
Many businesses seem to ignore the fact that their brand isn’t simply about advertised words, visuals, and images. It’s about the effect that employee behavior and attitude have at the point of every interaction with the customer. Every aspect, whether it’s in person, on the phone, through email, or digital communication, is a critical part of the branding process.
Bring Color to Your Marketing
Marketing, whether done traditionally or digitally, will always involve the use of color, and there’s no questioning it. Your choice of color may have been a side note in the past, but I’d like to get you thinking more about your color choices. Color may not have been a priority to you before reading this, but there is a deep psychology behind colors in terms of visual marketing content, so let’s talk about how you and your agency can use this psychology to your advantage.
Qualities of Leaders within Our Industry
Great leaders come from many different places, and can really be anyone. But what does it take to be a leader with a strong impact in your space? Great leaders push others to lead, and are always mindful of helping each other succeed. When you think about it, the next great leader could be you, so let’s take a look at the fundamentals of successful leadership.
Marketing Guidelines: Your Perfect Logo
When most insurance agents think about their company’s logo, they think of it as a tool that will help their customers remember their insurance agency in a way that’s visually appealing. While this is exactly right, a lot of insurance agents don’t realize that it could be so much more than that. Your insurance agency’s logo should be welcoming, and portray a message to your audience that plays up on your brand and your core values.
Positive Thinking Advice
Stop with the negativity. In order to turn your mind around towards, inner work maybe required.Attitude and thoughts never not change overnight. Here are a few tips to get you started.