Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Know Your Value Proposition
Every agency has to understand the concept of a “value proposition” in today’s world. Social media is overcrowded, traditional marketing is ever changing, and the the importance of personal branding simply can’t be measured, thanks to the internet. My question for you is this: have you defined your personal value proposition? My next question is, does your agency have one that every teammate understands, and do they have the ability to recite it? Before we move on let’s define it:
Customer Service vs Customer Experience in the Insurance Industry
Many people are confused about the difference between customer service and a customer experience. Are you one of them? If so, we’re here to help. Let’s dive into it and dissect the difference between the two. First, let me back up and tell you why I’m writing about the difference; it’s because I’ve heard agents use both terms interchangeably at several insurance industry events. I personally feel the two are very different and I think it’s critical to understand the differences.
Follow the Leader – Your Agency and Your Prospects
I want you to consider a one major question: “Why would someone buy insurance from you or your agency”?
My personal answer can be summed up in a short sentence: We make it fun and easy for our customers
and, as independent insurance agents, we will provide you with a number of different options. You, in this case, means the insured prospects or clients, and this is the underutilized beauty behind the world of the independent insurance agency. The insured prospects is our number one priority, and because of this, the quality of service and customer experience provided to each individual is exceptional in our agency. Plus, the American way is the power of choice, and that’s exactly what we offer to our customers.
YouTube Optimization Tips for Insurance Agencies
Here are simple 7 YouTube optimization tips to benefit of your insurance agency.
Why Customer Testimonials Should be a Part of Every Insurance Agency’s Marketing Plan
It’s no secret that customer testimonials WORK. Think about it like this: are there any other completely FREE marketing tools that will have the same impact on your insurance agency as testimonials? There really isn’t when you think about it.
Email Persuasion Done Right
Aspects such as the day of the week, frequency of communication, the proper visual content, consistency in tone, and the right amount of simplicity all factor into our ability to persuade via written correspondence. A written correspondence is not usually the most effective way we insurance agents like to sell, because our mouth usually has a much better closing ratio.
Your Insurance Agency’s Website Matters
Your insurance agency’s website matters to your online image, so I must ask: when is the last time you updated your agency’s website? Even more importantly, I should ask, does your insurance agency even have a website? With the way prospects find us independent insurance agencies these days, it is important to have a website that’s updated on a regular basis. So what does it take to have a profitable website? Let’s dive into what you need to do to drive people to your insurance agency’s website and keep them there, but most importantly turn them into clients.
Embracing Change within Your Agency
Change is as inevitable as can be, and it is not something humans take lightly. In fact, most people fear change. Not only do most of us fear change, but we have a strong preference for how things have to be done, and we like to do things “the way they’ve always been done”. The longer things stay the same, the more likely we are to avoid change. Our human nature tells us that, if it ain’t broke, don’t fix it. Within many insurance agencies, habits have been formed it’s notoriously very difficult to break the cycle. With that being said, one of the keys to success in life and in business is the ability to be agile, adaptable, and open to new ideas and new ways of operating your agency. Here are a few tips on how to manage organizational change within your insurance agency.
The World of Pinterest
In the last couple years, Pinterest has exploded as both a social network and a search engine. For people who like recipes, fashion and jewelry, arts and crafts, classic cars, travel, and home decor, Pinterest is one of the top social networks for interaction. The site has become more sophisticated thanks to Google, with a very good mobile app and excellent search capabilities. Additionally, it is full of lovely pictures, and we all know the world has gone visual because visuals are a lot more fun to interact with then plain old text.