Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Pinterest in Today’s Digital Marketing World
The world of marketing is changing every day, and it’s important to know that Pinterest is a powerful tool. Numbers don’t lie, and I’m here to tell you that visual content gets 94% more engagement than content that is just text. Pinterest is literally a search engine derived solely of visuals and graphics. With that level of engagement through visuals, this is the perfect platform to help leverage your agency’s brand, just like we have here at Paradiso Insurance.
Guidelines for Creating your Perfect Digital Marketing Strategy
A question that gets thrown at me on a regular basis is, “What are your guidelines for developing a digital marketing strategy for your agency?” So I wanted to take the time to address it in this article.
Marketing Statistics You Simply Can’t Ignore
Talk about power in numbers! Check out these marketing statistics and some great takeaways from Inbound!
Mastering the World of Social Media
Social media is all about connecting with others, building relationships, and networking with professionals. Unfortunately, the art of social networking correctly is one that’s learned through experience. While you’re handling your insurance agency’s brand through social media, are you having “success,” or are you simply building an agency owner’s personal brand? Either way, here are a few tips to help you take things to the next level.
Having a Mobile-Friendly Website vs. a Mobile App: Where to Start
When 4 out of 5 consumers shop on their smartphones and 40% or more of these customers/prospects will abandon a website if it is not mobile-friendly, it shows that this battle is in its final round. Google also weighed in earlier this year with the announcement that mobile-friendly sites would achieve a better ranking in search results (SEO) than websites that aren’t mobile ready. The question is, is your agency website mobile friendly (responsive)?
The Power of Integrated Marketing Automation
Hubspot defines marketing automation as “software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.” Basically, it helps you create and maintain meaningful communication with your clients and prospects on a deep level without a ton of time and effort on your part.
The Power of an App for your Agency
Does your insurance agency have a mobile app? If the answer is yes, then you’re in good shape. For those of you who haven’t quite implemented a mobile app for your customers, now is the time. With the advances we are making with technology, everyone is in a faster pace of living, and all of our wants and needs have become mobile ready. Insurance should be the same way; it should be convenient and easy for your customers to to get in touch with your agency, whenever they may end up needing it.
Outside-In VS. Inside-Out Customer Experiences
In the world of “customer experience,” formerly known as “customer service,” what’s the difference between outside-in and inside-out?
ME + MINE + EVERYONE ELSE: A FORMULA FOR DIGITAL MARKETING SUCCESS
The growth of social media and digital marketing has brought opportunities for local independent insurance agencies to boost their reach and engage their communities in ways never before possible. At the same time, the vast number of platforms, venues and tactics has left agencies overwhelmed. From email marketing, blogging and newsletters to Facebook, Pinterest, YouTube and Vine, the possibilities seem to be endless.