Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Why NOT having Birthday & Holiday “touches” in your Marketing Plan is a Big Mistake
A special guest post from Mike Demko, Founder of My Insurance Videos.
4 Tips for Getting Reviews
Good reviews have always been crucial for your agency, not only for your online image but also for SEO (search engine optimization). But now in the digital age, they are more important than ever. When prospects, clients, and customers search for independent insurance agents, they’re likely to scan the results of that search and find the reviews that people have written about you and your agency.
12 Steps to Getting Your Emails Opened
Your audience, whether it’s a client or a prospect of your agency, will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients or else they will never move on to read or even open your agency’s email.
Mobile Myths in the Insurance World
More people are using their mobile phones, tablets, and other gadgets to request insurance quotes and purchase auto or homeowners insurance, contrary to our industry’s belief, and that’s a fact.
Self Promotion – Is it Really Appropriate?
The short answer is yes, and with some fine tuning, your self promotion can be both appropriate and successful. Self promotion that makes you seem egotistical, arrogant, or overly cocky can damage your reputation. There is a difference between cockiness and confidence though, and for successful self promotion, you have to be confident in your work, while remaining humble. Let’s talk about getting your name in front of prospects without damaging your reputation.
SEE Why Your Agency Should be Using Video
Check out these outstanding statistics. Video is a powerful tool for your agency!
Must-Attend Social Media Conferences of 2015
Consider some of these conferences to both strengthen your social media presence and your marketing efforts as a whole. Let’s finish up 2015 with a bang so we can pave the road for a brighter and even stronger year in 2016.
CEO’s Need SEO; Company Owners – Take a Look
Search Engine Optimization, or SEO for short, is something that more insurance agencies are tapping into, so they can get more visibility on the internet. What exactly is SEO, you might ask?
3 Insurance Marketing Tips
The insurance business is highly competitive – Geico has a marketing budget in the billions and Flo and Progressive are spending in the hundreds of millions. I would say the average agency owner is spending in the thousands. We work in a highly competitive market. With insurance companies such as Travelers and The Hartford, individual insurance agents are trying to cut prices and win over (or win back) our customers. As an independent insurance agent, this means that you need to stay on top of your marketing game in a BIG way, by applying effective and innovative marketing techniques.