Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Where to Begin on Social Media
Are you confused and overwhelmed by social media and where to begin? Well, don’t feel bad, most insurance agency owners are. In this blog post, I’m going to lay out a few of the best social media sites for insurance agency owners and why I feel you and your agency...
Why You Need A Full Time Social Media Marketer
Is your agency feeling overwhelmed at times with the many marketing channels and mediums in the Internet world? Just to name a few there is: E-mail marketing, newsletters, Google+, YouTube, Twitter, Vine, Flickr, Pinterest, Facebook, online advertising, mobile...
LinkedIn For The Independent Agent
LinkedIn is the most powerful B2B marketing tool of the 21st century. There are three main reasons. First, because its media, second, because of its partnerships and third, because of its users. I've been involved in the online marketing game for eight years. In...
What is YOUR Personal Brand?
An essential part of networking today is to be "memorable" for the right reasons. OK, what does this mean? It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to network effectively. A brand...
The Independent Agent’s Guide To Digital Marketing
You want to launch a digital marketing campaign for your insurance agency because you need to get your brand in front of as many eyes as possible. It can seem overwhelming! Where do you start? First, you need find a full time Marketing Coordinator for your agency....
Using Pinterest the RIGHT Way
Posting content on Pinterest without hashtags and a description is like playing basketball in jeans and flip flops. You can’t move around as well, your sandals are throwing off your usually impressive jump shot, and it’s clear that others around you that came prepared...
10 Ways Your Agency Should Watch It’s Tone
Do you want to know what giants like Microsoft, LinkedIn, Geico, Allstate and Google all have in common when it comes to the world of branding? I bet you won't guess because I myself was shocked to see that these giants all focused on their brand's voice. They...
What Makes a Great Marketer?
Do you know what a good marketer is? How about a great marketer? The major difference is measured in RESULTS. Then the only difference between a bad marketer and a great one is RESULTS. So let me ask you this question, is your agency great at marketing? “Success is...
Insurance Content Marketing & Relationship Building
Visual Content Marketing is king, but it still takes great insurance content to be profitable. I bet you already knew that because, at this point, you’ve probably heard it a thousand times. If you've been in or around the marketing industry for any length of time,...