Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Why Your Mobile Presence Matters
On April 21, Google will make a BIG change to its algorithm. The Google mobile algorithm update will be influencing the display of organic search results on mobile devices such as tablets and smartphones This will not only be affecting insurance agency websites but...
SEO as Part of Your Insurance Agency Marketing Strategy
Did you ever wonder about making your insurance website more appealing to the three core search engines (Google, Bing and Yahoo?). First I would say forget about Bing and Yahoo. Why? The stats don’t lie - 79% of people use Google. In my opinion, that’s where your...
Why Mobile Friendly Sites Are Important to your Insurance Agency Marketing Strategy
Google is once again tweaking its search algorithm with a new change that should have some benefits for it’s users. Google announced last month that it will rank mobile-optimized sites higher in search results, starting April 21, 2015. Sites that work well on a mobile...
Making Google+ Part of Your Insurance Agency Marketing Strategy
I will be the first to admit that Google + is not the easiest site to use — at least until you get in there and spend some time hanging out. At first I thought that it was clunky, confusing, and not very useful.. If this is how you feel, please know that I was there...
Make a REAL Connection and Take Your Insurance Content Marketing to the Next Level
It’s no great revelation to say that people rarely behave the way that you want them to. People do strange things, and I’m one of them. We humans do many unexpected things and many times, they are unprofessional. Many people have their own unknowable agendas and make...
March Social Media Ideas
Are you preparing your March social media calendar? Maybe looking for some new ideas for March? Well we have created some hot topics for your business to consider in the month of March. Daylight Savings Time Spring! Flood Insurance Ice Dams Favorite St Patrick’s Day...
5 Social Media Success Tips for your Insurance Agency
While social media can be entertaining, educational, and a networking haven for your agency, it takes a great deal of work, flexibility and consistency to be utilize it successfully. Anyone can do it, but not everyone can achieve a positive ROI. If you aren't careful,...
Has blogging got you down? Turn blogging into a business opportunity!
Have you ever had that feeling? Ugg, it’s time to write another blog. I’m sick of writing about spring floods and ice dams. So what do you do? You avoid it like the plague. Maybe you think “But I’m not a great writer” or “How does this exactly help me sell more...
Questions to Ask When Hiring a Social Media Marketing Specialist
Social media has become one of the most prominent marketing channels. A recent study shows that nearly 91 percent of all businesses are using social media as a new marketing tool to reach customers and prospects. It’s also reported that Americans spend more than 3.5...