Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Facebook for Small Businesses – Beginning Your Social Media Presence
Do you want to use social media as part of your marketing strategy, but are unsure of where to start? Facebook is the perfect place to introduce your social media marketing strategy. Facebook was launched in 2004 and has over 1 billion monthly active users. From 2012...
The World Has Gone Mobile, Have YOU?
Mobile devices (smart phones) now access the Internet more often than computers. Mobile has taken over and will continue to outshine computers in the content delivery marketplace. If your agency isn’t ready for mobile, you’re already losing out on potential revenue....
Google, Amazon, and Walmart Can Bring It. We Aren’t Worried!
Every day in my inbox comes another article about Google entering the insurance space. Guys, we knew this was coming. Why is everyone running scared? When you saw and heard this was coming didn’t you plan accordingly? As I read these articles I get enraged. Yes...
Make Your Marketing Effective by Doing These Two Things Daily
Create text based content Creation of new content will help fuel your brand and increase exposure in the world of Google. So what kind of content should you agency be producing? Great question. Each agency is different because it comes down to what your agency wants...
7 Books Every Good Entrepreneur Should Read
Below are seven books that I would highly recommend you to read if you’re a business owner. The last two on this list are my favorites. Book number 1: "Out of the Crisis" by W. Edwards Deming More: Founders' Corner Startups Features Entrepreneur This book is for...
Marketing for Real Growth
Is your agency growing? If the answer is yes, then how much and how? If the answer is no, then why? Let’s tackle the first question; how much did you grow? Let’s say that your growth was 9% this year. How do we analyze that number? The key is to understand how...
Is Your Agency Checklist Marketing?
I love it! Your agency is marketing! You are doing more than most! Now is the time to get really serious about your strategy. Too often I find agencies are doing what I call checklist marketing. Check! I posted on Facebook today. Check! I posted a blog. Check! I...
Let’s Talk About Your “Why”
Have you seen the iconic 2009 TED Talk by Simon Sinek? The talk was about how great leaders must inspire trust, cooperation, and action. If you have NOT seen or heard that talk PLEASE drop everything you're doing and watch it. Simon talks about a simple but...
Blogging- Is It Still Important?
There is still some debate out there in the business world as to whether blogging is still relevant in today’s social media marketing environment. It is a very good question, and I get asked it on a weekly basis. Here is my approach in answering that question:...