Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
‘The Right Stuff’ for Your Agency
The Right Strategy for Your Agency What are we trying to accomplish with our agency’s visual content? Who is our agency’s audience, and what content do they crave from us? What problems does our agency have to solve? How can our agency best position our brand...
Social Media IS on Your Side: 3 Common Misconceptions
1. Social media and the digital world is not “real” and cannot be not genuine. Interactions in the digital world may not hold the same quality as person to person communication; however, this does not mean these interactions mean nothing. They can actually mean a...
Oops I Did It Again- Time to Break the Habit!
Recently I spoke at an insurance conference about success in social media marketing, and shortly thereafter finishing my speech, a young insurance professional walked up to me and asked if I could take a few minutes to explain to her what I thought were the twelve...
An Event You Will NOT Want to Miss!
We at Paradiso Presents have partnered up with Travelers insurance Company to bring to you a two day social media workshop for insurance agents who want to bring a positive ROI to their agency. The workshop will take place April 9th and 10th at Travelers Claims...
Content Marketing: Four Questions You Must Ask Yourself
Is your goal to sell more insurance? If so, you need to get focused on your core audience. If you haven’t already, you have to start by answering these four questions and make sure your agency’s entire marketing team pastes them to their foreheads. 1. Who? Who...
Social Timing is EVERYTHING!
*Please Take Notice--- the times below are based on the specific geographic market which was New England (Connecticut). I have recently tracked my social results and what I found to be true is: Instagram Best Posting Times came from 2-5pm with Peak times coming in...
Is Your Agency Making Content Marketing Offerings? If Not, Why?
Here are 6 Tips for creating Irresistible Content Marketing Offerings for Your Agency: Tip 1: focus on your agency’s persona. This is nothing new, but this year it’s key to have an agency persona. Who are you targeting is the key question and you must have the...
4 Principles to Your Content’s Success
Content marketing is vital to every agency's marketing strategy. As an agency owner you need to devote time,energy and money to developing various types of content, including white papers, Google + posts, tweets and blogs, which appeal to and engage with your agency's...
Your 2015 Marketing Strategy
As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on: Interest Generation Marketing to prospects during the sales process Marketing to the current clients Many agencies only focus on interest generation,...