Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Facebook Has Changed… Have You?
Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place November 5th’s ban on like-gating. This is the practice of forcing a customer to like your page in order to receive the content on the other...
Tweaking your Agency’s Traditional Marketing Routine
As marketers in the insurance industry, we have a responsibility to make our campaigns as effective and efficient as possible. Over the past several years, we have learned that this is accomplished through inbound channels like social media, search engine...
Achieving a Successful ROI From Your Social Media Strategy
Many agency owners are still trying to determine the success and influence social media has had on their overall return on investment. Most arrive at the same questions- is social media is a waste of time? Should they put more effort and initiative into another...
What NOT to Do in Your Social Media Strategy
Today I would like to discuss what agencies should NOT being doing with their social media strategy. There are several common social tactics that are ineffective for your agency, and in many cases, can be damaging to your agency’s brand. Let's talk about ‘Like...
The Social Media Automation Strategy for Your Agency
When I think back to being in grammar school, I think about my wardrobe and how my mother had it fully automated for me. I had certain shirts for Monday, certain pants for Tuesday, and so on. I have to say it was quite the system. Automation plays a large role in my...
We are All Different Visual Learners
Visual content is certainly very trendy in today’s times – see the meteoric rise in infographics and the social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes...
FUEL Your Creative Content
Anyone can be taught how to do something, but true success lies within the people who can do something to the fullest. People who master a skill know that skill not only as an action, but as a concept. Now, let’s relate this to content marketing. If you already know...
5 Ways Your Social Media Impacts Your SEO
Beyond The Bots It's no secret that SEO and Social Media are both key components of a solid digital marketing strategy, but how much does your social media presence impact your site's SEO? Here are 5 ways that you may not have thought of. Backlink...
Why Visual Content Marketing is KING
As an agency owner who loves marketing, I wanted to take a few minutes and give you my reasoning behind why I feel visual content marketing is King. I'm sure there will be a lot of emails that come to me disputing my theory, but that’s okay because we all have a...