Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
The Four Social Media Content Mistakes Your Agency Should Avoid
Most marketing articles discuss the strategies that agencies should implement in the social world, so I wanted to spend today giving my own marketing advice regarding this topic. Here are four social media content mistakes that every agency should avoid. Mistake...
Story Telling within your Agency’s Content
Let's talk about storytelling within your agency’s content. Despite all the hype of big data and the necessary importance of creating content, the role of storytelling helps prospects and clients put themselves in the shoes of the people within the story. My goal is...
Do You Put All New Quotes Into Your Agency Management System?
I have a very important question for you. What if I told you I had a list of all the lost and unsold business from your biggest competitor, what would you say? Please, please, please how can I get it is your answer… we are on to something. Then, if I said so how much...
Keeping in Touch in a World that’s Losing Touch- Social Media for Small Business
By Guest Blogger Julia Czelazewicz As the world of social media continues to grow and become more saturated, it seems as though standing out and making your voice heard becomes more difficult as well, especially for small business. So how is it that a small business...
The New Google Penguin Update and Your Agency’s Online Presence
The new Google Penguin algorithm aims to decrease search engine rankings of websites that use forbidden link building. This most recent update was released on 17th of October, and it’s the sixth installment of this algorithm thus far. It focuses on spammy backlink...
Optimize B2B Content Throughout the Sales cycle for Your Agency
Everyone hears and reads about social media marketing and content marketing, but let’s get into the sales side of optimization. Let’s dig into the B2B side of things! The first thing we need to do is integrate and align our agency’s tactics. About 90% of B2B...
The Most Asked Questions That I Get After Our Social Media Workshop
1) What is one social media marketing tip you learned recently? A) Knowing When To Walk Away is a MUST! By taking time away from social media sites, your interactions online will begin to feel more real and natural. When you are ‘online’ too much, your tweets begin to...
Time it Right- The Value of Timing When Using Social Media for Your Business
By Guest Blogger, Julia Czelazewicz Now more than ever, social media is a critical aspect of business. Many different platforms are used to ensure you are reaching your target audience, and getting your message across clearly. Every day we pin, tweet, and post about...
Improving Customer Experience with Digital Marketing
Agencies that have relied on traditional channels to build and grow personal relationships face a future in which conversations and in-person meetings have become the equivalent of landline phones and cursive writing. If you never meet the customer, how do you get to...