Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
10 Ways to Have a Winning Social Media Strategy
Here’s a staggering fact: Google earns billions of dollars every single year indexing and helping people find the information and content that they are looking for. The key word in that last sentence wasn’t ‘billions’ though, it was CONTENT. Content is king in the...
The Role of Emotions in Your Agency’s Leadership
Have you made a list of the 5 leaders you most admire? If not, why not? They can be from business world, social media, politics, technology, the sciences any field really. Once you have narrowed down that list, then ask yourself- “why do I admire them?" The chances...
You Can’t Teach Creativity
The marketing arena for insurance is becoming increasingly creative. The issue I have is that this creativeness isn’t coming from independent insurance agents.It’s coming from the big insurance carriers like the gecko and Flo, just to name a few. On a daily basis our...
Success in Social Media Starts with…
When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of Google’s fluidity, and that’s why we can never stop learning....
10 Tips to help CSR’s with Change
One of the attributes all CSR's need to have is being able to adapt. In this current economy and ever changing industry, everyone is moving around from one department to another. We’ve accepted that CSR's don’t stay in one role for life, and one of the challenges that...
Dipping Your Toe into the Social Media as an Agent
One of the biggest questions I get on a regular basis is "what can I do to kick start my agency’s marketing into the social media world." Well, that is an excellent question and I would imagine if you ask 100 different people from outside of the insurance world, you...
Ways to Get Ahead in The Social Media Arena
When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of Google’s fluidity, and that’s why we can never stop learning....
Finding Success From Your Social Media Strategy
Let's discuss your agency’s ability to have a social media strategy that brings success and a positive ROI. First we have to define what the agency calls ‘success’ in its social media marketing strategy. This is not always the easiest task because it isn’t simply...
Your Agency’s First Investment Should Be…
We need to Influence others because it’s what leaders do- there is no in-between. You either are a leader or you’re not. Here are eight credos of influential leaders that will leave an indelible impression on everyone in your agency. People will follow great leaders,...