Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Reducing Commissions for New Business Without Emails
Agencies invested in digital marketing have a never ending pursuit to obtain email addresses. Some producers get them and never think twice, however there are always a few team members who forget frequently. There is a valuable lesson you can portray to your agents...
Making Each Employee Compete Against Themselves
Motivating your team towards agency growth can often be like a game of War; its not about winning the battles, its about winning the war. Even in my own agency, we face this challenge on a routine basis. However, I believe we have established some methods that are...
The Independent Agency Ten Commandments
Pretty much every agency owner, including myself, believes that we provide great customer service, but the fact is we don't. If we did, we wouldn't be human. With that in mind, my agency is focused not solely on customer service but rather on the entire customer...
Do You Have a Client-Experience System in Place?
In recent years, agencies have been focused on process and procedures that drive efficiency. We have contracted with management systems, rating software, paperless systems and automated email marketing tools. Most of our investments have been focused on efficiency for...
Your Agency’s Most Powerful Asset
What’s your agency’s most powerful asset? I would say it’s your customer service representatives. Why? Well because they are the front lines of your agency, so in my opinion that automatically makes them your agency’s most powerful asset. I have a question for all...
Agents- Are You Ready For Wal-Mart?
As an independent insurance agent for the past ten years, I have witnessed a trend of stagnant agency growth. My friend put it best- ‘being stagnant is just like going backwards.’ It's important that agencies get out of this funk because if not, we’ll continue to...
Straight Up, Our App is AWESOME
So why is it important for you to download the Paradiso Insurance app? Well, first and foremost, this app was designed specifically for our customers. It gives you the ability to pay your bills with the touch of a button, while also allowing you to report an insurance...
Picture This- Your Agency Without a Brand. How Instagram Can Change That.
If you have thought about getting your insurance agency on a novel social platform, consider the photo and video site called Instagram. Now, you're probably thinking that your agency is already on so many other social media sites that it doesn’t need to be on any...
Social Media-The 5 Reasons Your Business Can Not Survive Without It
Social media is no longer just a possible fad. It is now an actually form of communication. If you are an agency owner and have yet to begin using social media to support your sales strategy, you may need to recheck your approach. Social media is one remarkable...