Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Digital Marketing- It’s All About Your Open Rate
Digital marketing is still a great strategy to connect with prospects, brand with existing clients and build a relationship with future business owners. Digital marketing to your prospects and/or clients for personal lines insurance can lead to a lot of new business,...
Helpful Tips for Your Agency’s Digital Marketing Campaign
Let's take a few minutes to talk about digital marketing within your agency. My first question is this: does your agency have the ability to digitally market to your clients or prospects? If not, your agency needs to look at getting the right provider in order to be...
How a Mobile App Can Completely Change Your Agency’s Marketing Success
In my professional opinion, the insurance industry can benefit significantly from the movement into mobile technology. Why do I think so? Well, because it’s plain and simple: the mobile platform can transfer your business directly in the hands of customers, and lead...
The Importance of Social Media and Your Agency
Over the course of the past three weeks and several conferences, I have heard that many agents are focusing on only one or two social media sites. Furthermore, I have also heard that Facebook is only for communication among family members who live far apart, LinkedIn...
Takeaways from the ACT-AUGIE-AIMS meeting in Arizona
This meeting a way to say thank you to Jeff Yates for not only his outstanding efforts with ACT, but also for his time in helping the independent insurance agency avenue prosper and thrive under his tutelage. As numerous people stood up and thanked Jeff for all of his...
Quality Over Quantity
Your agency is not going to successfully prove to your target audience that you know what you’re talking about by having 3,000 Twitter followers or 2,500 Facebook ‘likes’. The only thing that this proves is that you know how to get 3,000 people to follow you on social...
The Future is Mobile
Mobile has fundamentally transformed every element of consumer behavior and how businesses engage with them...and that includes insurance. We may be known as tech dinosaurs but this is our chance to catch up. If you don't add mobile to your marketing mix,...
Successful and Strategic Marketing For Your Agency
Seeing as though social media has been around for several years and shows no signs of slowing down, your agency can no longer ignore this incredible marketing vehicle. Putting together a strategic marketing plan for your agency that includes social media will be vital...
Working On Your Business, Not In Your Business
As an agency owner, I spend a lot of time working on my business. Owners often ask me what I mean when I say that and in order to answer their question succinctly, I need to mention one key aspect- I had to start working in my business before I could work on my...