Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Understanding Inbound Marketing
Today I would like to take the time to discuss inbound marketing. The reason I would like to talk about inbound marketing is because I've recently been asked to define and explain exactly what inbound marketing really is. Inbound marketing has been taking place for...
Has your agency tried Reverse Marketing?
Before we can begin our discussion on Reverse Marketing, we need to first define it, courtesy ofWikipedia. Reverse marketing is “the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.” An easy way to...
What is Vine and How Will It Help My Agency
Most insurance agents don't know about the social avenue called Vine. Vine is a video-based social media avenue owned by Twitter. As we all know, Twitter is a tool that we must be using for multiple reasons, with the chief reason being search engine optimization. Vine...
Don’t Depend On Facebook Alone For Your Organic Reach And Success In 2014
If you are responsible for a business page on Facebook, you might have felt the drastic changes. I can tell you personally, that I have felt the problem and have changed the marketing game plan for 2014. The problem? Facebook's algorithm changed so much, your lucky...
Make 2014 The Year Of The Online Presence Push For Your Agency
2013 certainly brought many changes, additions and ideas to the playing field we call internet marketing. It seems that some direct writers are understanding the importance of teaming with independent insurance agencies to create marketing ideas to help business...
Year 2014: Change Your Agency To A “YES” Agency
The attitude of an agency is usually created from the second you answer the phone. Also known as your agency’s ‘vibe,’ this needs to have a genuine positive feel to it. In order to accomplish a ‘yes’ vibe within your agency requires three distinct steps. 1--- The...
10 Suggestions For Any Business Owner Looking For Future Success
I often travel to insurance industry meetings and conferences, and that means I spend a significant amount of time on planes. As anyone who travels knows, it's important to befriend the people around you because it can get pretty lonely sometimes. People I meet in the...
What Nelson Mandela Can Teach You About Your Insurance Agency
As we all know Nelson Mandela passed away last week and was laid to rest on Monday. Mandela was more than an amazing leader and human being- he was a true inspiration and beacon of hope for the millions of oppressed South Africans during Apartheid. The courage he...
Three Marketing Tips Your Agency Should Do Every Single Day
Tip number 1: Your insurance agency should be blogging Monday through Friday. We should be blogging every day of the week because content is what your agency needs in order to be found on Google. Google loves great content, so don't blog just to blog....