Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Google Strikes Again: The Google+/YouTube Merge
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Four Linkedin Turnoffs You Might Be Doing Without Even Knowing It.
The key factor to always remember when your agency markets itself through social media is to make sure you understand who your audience is. When you do this, you can then avoid the following four LinkedIn turnoffs. 1--- Remember, LinkedIn is business-to-business, not...
Be The Vision You Want To See In Your Agency
Have you recently read about your business’s vision and the power of creating this vision? Recently there's been a substantial amount of articles and blogs written about having a vision for your business. This isn’t simply hype, it’s a very important aspect of your...
Six Key Factors To Make Yourself A Better Agency Owner
This year, as I traveled to more than 24 different states speaking to insurance professionals at conferences and workshops, I would always make sure to listen to every other speaker and attendee. I go to these conferences because I want to learn from all of these...
Lessons Learned Regarding Best Practices With Facebook For Insurance Marketing
Having a successful marketing strategy within my agency requires learning from my mistakes. When we learn from these mistakes, we grow as a business, and it is absolutely crucial for our business to continue in its learning and growing. I wanted to share with you a...
Our Analysis Of The McKinsey Report
While many believe the McKinsey report has caused quite a stir in the insurance industry as of late, I don’t believe that’s an accurate assessment. The information in the report has pushed insurance agents to a point of fear, chiefly from its statement regarding the...
The Best Business Investment Many Insurance Leaders Missed
Last week I was in Baltimore for Brand Camp 2013 put on by Peter van Aartijk and Rick Morgan. This was the second brand camp I have attended. Different than last year's focus which was the anatomy of your brand, this year's focus was on the ripple affect. I have...
What My Grandfather Taught Me About Veterans Day
Today, our country honors and recognizes our Veterans. This day represents much more than another day off; it's a day of RESPECT. Today we give THANKS to all of those who have served our great country. Today is also a day to remember freedom isn't free. My...
Year 2014: The Year For Insurance Agency Mobile Marketing
Mobile Internet usage is "projected" to overtake desktop Internet usage by 2014. Mark my words, this projection will come true and it will indeed occur in 2014. (Source of this statistic is the Microsoft Tag) 91% of all US citizens have their mobile device within...