Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Online Agency Reviews: The Business You Are Passing Up Without Them
As a business owner, you really need to look at the world of social marketing and the importance of how your consumers review your business. Recently I was traveling in Kansas to put on an insurance marketing workshop and was looking for a place to sit down with...
5 Tips Every Insurance Agent Should Consider For Linkedin Success
If you’re an insurance agency owner like me who writes a large portion of my business in the commercial lines area, then you should be looking at LinkedIn regularly. It can be a extremely beneficial when attempting to find prospects in the business world, and so...
3 Reasons Your Agency’s Brand Needs A Social Existence
“Everyone is online” is becoming a more redundant phrase in our culture. They hype is nothing to shrug at, however. The bottome line is there are consumers waiting for just one impression from your agency to make you their change they’ve been searching for. People...
Agency Retention: Fixing What Was A Steady Leak Into A Slow Drip
What is your agency doing to retain its current business? This is a very valuable question and the answer is even more valuable. First of all, you always need to be doing something to keep the current business that has already been written. This is easier said than...
“Fast and Precise”: The Month Old Hummingbird Google Algorithm
Google celebrated it's 15th birthday with a surprise for you: Another algorithm change. This change is different from the penguin and panda updates we have been trying to master. If you remember the "Caffeine" update, this new change is much similar as far as change...
Three Comments Regarding Our Award From The PIA National For Social Media Excellence
Well, Paradiso Insurance finally did it! Our agency, that has been embracing social media consistently for the past four years has finally won the award from the PIA National for Social Media Excellence. When we received the phone call, happy wasn't the word....
2014 Workshop Schedule For Paradiso Presents
Our third year has us going everywhere! One thing is clear; the demand to embrace internet marketing in the insurance world is more important than ever and our 2012 seminars reinforced that. If you are interested in our seminars, please head to our contact page for...
Mobile Friendly Vs. Mobile App: Comparing Apples To Oranges
Often I hear people compare app versus mobile friendly, but really it’s like comparing apples to oranges. An app is used predominantly for existing clients and for that personal type of interaction, whereas a mobile friendly site is used for the purpose of...
The Secrets And Power Of YouTube For Insurance Agencies
Back in 2009 our agency started using YouTube videos as a means of internet marketing. The key point of utilizing YouTube videos is chiefly due to the fact that Google owns YouTube and I personally feel that this makes a significant difference with our SEO. Several...