Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Don’t Forget The Obvious When It Comes To Keywords And Your SEO Campaign
In previous posts, we have talked about the importance of understanding what your keywords are for your website and your traffic. My favorite tool has always been Google AdWords Keyword Tool when it comes to doing my research. However, we need to discuss some of the...
The Betty Crocker Ingredients Of a Successful Insurance Agency
The Betty Crocker recipe for a successful insurance agency consists of four key ingredients. These four key ingredients are what should be implemented into your agency in order to foster success. First Ingredient: Attitude Let's first define attitude- it is a position...
Social Media Is NOT An Option For The Independent Insurance Agencies In 2013
If you are an independent insurance agent, social media is no longer an option for your agency. Many agencies have been reluctant to embrace social media. In most cases, I personally feel that the reluctance comes from fear of not understanding the ability of social...
Increasing Facebook Engagement Just Got A Bit Easier!
As Paradiso Presents continues to hit the road, meeting with insurance agencies from coast to coast, we here the same, common question: How do you increase your Facebook engagement? Facebook has gotten much more strict about personal vs. business pages. In the...
Director Of First Impression And Why Every Agency Needs One
What is a director of first impression? Furthermore, how does it play a role in your insurance agency today? First, I’d like to define what a director of first impression is: it was a title created to acknowledge the front desk employee who plays a critical position...
Start Making Your Community Your Marketing Foundation
It doesn’t take much to notice that most small independent insurance agencies are constantly looking for ways to combat the deep pockets of large writers which give them the ability to market over TV, the Internet, and newspapers. As independent agents, we need to do...
Why “Hope” Is Not A Strategy and Will Lead To Failure
Recently Paradiso Presents when on the road to work with some highly successful insurance agents throughout the Midwest area. While working with the selected agencies, we asked the owners if they prepared a business plan annually. In addition, we also asked them for...
How #Hashtags Can Drive Business To Your Brand
We have to agree with you on that. Besides the seldom laugh from them, those hashtags are absolutely useless and take up content space. But in order to understand how hashtags can help your business drive traffic, we need to understand what hashtags are. In short,...
[Recap Of Seminar] What Motorists Insurance Group Can Teach Us All
Last week, Paradiso Presents had the honor of hosting a 3-day seminar to various Motorists Insurance Agencies. Like any new experience, I had no idea what the personalities would be like, how the company would treat our social and digital marketing workshop but most...