Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
5 Insurance Leaders Everyone Should Follow Through Their Career
Today I would like to discuss the insurance industry leaders and mentors who have helped with my own personal progress in the industry. The first person I want to talk about is a gentleman named Dan King who works for Travelers Insurance and teaches a personal lines...
The Power In Every Thank You
The words “thank you” in today's time are almost extinct. There is so much respect behind the words “thank you,” and I think today, respect isn't what it was in the 1950’s. Recently I read an article in Rough Notes magazine that stated less than 7% of businesses...
How To Create A Winning Culture With Five Simple Factors
In many industries, business leaders need to recognize culture’s crucial role within their business. Research indicates that fewer than 10% of companies succeed in building a winning culture. How is it that so many business leaders realize this importance, yet are...
5 Key Points That Make Insurance Websites Profitable
A profitable website for insurance agents is not always as easy as it sounds. We find most insurance agencies actually have a very stagnant websites. What do we mean by stagnant? Well basically they are not generating any significant profit for your agency. In order...
Three Simple Customer Service Ideas Your Customers Will Love You For
Let’s face it; a customer’s experience is everything. I say that because many insurance professionals believe that people do business with their agencies because we provide great service. My belief on great service stems from the idea that we receive a significant...
How Insurance Agencies Can Use Value Added Propositions To Combat Price
What is value added? Value added refers to the extra features such as an item of interest, work product, service, or person, which goes beyond standard expectations and provides something "more" with little to no cost. Value-added features provide a competitive edge...
Content “Going Viral” Doesn’t Always Lead To A Pot Of Gold
Not too long ago in the land of content marketing, the philosophy was based around content pushing, keyword stuffing and content sharing. This thought wasn't necessarily wrong a few years ago when the algorithms of Google and other search engines were much much...
Why Spending More On Your Organic Search Rankings Will Pay Long-Term
If you ever do marketing for a company or business, even if its your own, one of the smartest things you can do is understand your own habits in order to understand your potential customers. The biggest problem social media marketers and digital marketers have, is...
Why Political Figures Rock At Social Media and Digital Marketing Campaigns
Whether you are a sales, service or product type of business, any prideful consumer will make at least a small attempt to understand your brand and identity better. People who are passionate about a product will advertise any way they can. It starts from the North...