Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
The One Toxin Your Agency Might Have That Thrives Without Correction.
There is no science behind the philosophy of a bad attitude. I would bet that often times the people with the bad attitude don't even realize what is the source of their anger. Money and relationships are the two biggest factors into a bad attitude. Others are...
So Why Isn’t Your Insurance Agency Creating Video’s Again?
{This video was created entirely with an iPhone 5} Do you ever look at your agency and wonder how you are going to start creating video's for the agency? There is no doubt, that the biggest hurdle is video creation. The misconception is that video needs to be...
Does Your Content Match The Brand And Identity Of Your Agency?
True Story Recently, I worked with an agency that had the foundation and structure that any other business has to begin and continue a successful marketing campaign. The three main components they had were: Brand and Identity: A clear and concise identity and...
Even Social Media Directors Need A Support Group…and YES, Kate Has A Place.
Kate on Google+ Had a really good conversation with an acquaintance who is in the business of directing social media for small businesses varying from different background with the same issue as mine: The owners don't understand our goal for their company and we have...
Honest Price Vs. Lowest Price: Is Lowest Price Really What The Customer Is Looking For?
Read an article several weeks ago regarding the idea of offering customers a "no haggle" price policy. We've seen it all before, and for me, I saw it all too often in the auto industry. Now, while I think that this works ideally well in certain industries, lets take a...
If You’re The Captain, Be The Leader Of Your Ship
When I walk into the office, look at my staff, see their family pictures on their desk, I am constantly reminded of my role as the leader of our ship. Depending on my guidance is how their family will survive. At the end of the day, my grade as a leader is the...
Your Google Analytics Say Your Visitors Are Growing. Now Its Time To Weed Out The Quality.
Kate on Google+ Whenever you start marketing, you truly do act like a CEO who's new to Social Media and looking for any glimpse of ROI. As time passes however, we quickly realize the difference between having TONS of traffic versus good, quality leads. I hear...
CG Real Estate Power Lunch @University Club, Windham CT
Had a great, productive day at the CG Real Estate Power Lunch, hosted by the amazing Chris Grant (CG REAL ESTATE) and Primary Residential Mortgage, Inc. Whenever I attend these conferences and asked to speak, it never fails that I always take away new, great...
The Number One Problem That Paradiso Presents Can’t Help You With ..Unless You Start Helping Yourself
You have to crawl before you walk, right? Of course. Like anything, you have to start slow and work towards another tier in whatever it may be. One thing very noticeable to us here at Paradiso Presents is the abundance of information regarding marketing....