Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
The New Facebook Theme: More User Friendly, But Will It Hurt Business Marketing?
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Recap Of The ACT/AUGIE/AIMS Event In Good Ole’ Texas!
The event hosted by ACT/AUGIE/AIMS proved to be an outstanding one, completely geared toward our industry. For those of you there, I'm sure you can relate when I say that my head was spinning by the time it was over. For those of you not present, I'll give you a...
Because Facebook Search Was Terrible, Facebook Graph Search Will Be A Hit…If You Make It.
We LOVE Facebook. So does the world. And while many people won't admit it, will find another site to try to embrace, you know at the end of the day or even during, you are clicking that awesome F App to see whats happening. For our agency, it has been a lifeline to...
Paradiso Presents: Social Media vs. Website vs. Paper Ads
[embedplusvideo height="359" width="590" standard="http://www.youtube.com/v/jSKH6K8o2rY?fs=1" vars="ytid=jSKH6K8o2rY&width=590&height=359&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=" id="ep2350" /] In this...
Monday Coffee Sipper: When Do We Stop Researching SEO And Start Our Insurance Marketing Gameplan?
SEO Moz, Social Media Examiner, Google Webmaster Central Blog...and on and on and on. If you are like me, you nearly get a panic attack every morning as you scroll through the latest info regarding the #1,234 update for Google's Panda update, do this stop...
Combat Price Driven Customers With Community Added Benefits
[embedplusvideo height="359" width="590" standard="http://www.youtube.com/v/2sza_u1zpIE?fs=1" vars="ytid=2sza_u1zpIE&width=590&height=359&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep1239" /] In this...
Dumping The Marketing Workload On Another Employee? Aint Nobody Got Time For That!
If Paradiso Presents offers one piece of crucial advice, it is this: In order to be successful, you need to hire a marketing person for your agency. It is so ridiculously hard at times to fathom adding someone on to payroll who is a non-producing employee to...
How My Independent Insurance Agency Will Collect Data To Answer The Customers Real Questions
by Kate Pisciotta Since I've been marketing for my independent insurance agency in Stafford, Connecticut (Have to plug it), I've been focusing on primarily impression based marketing, which I believe is essentially EVERYTHING we do as marketers each and every...
What Your Insurance Agency’s Brand and Identity Can Learn From Starbucks
by Kate Pisciotta The other day, after a quick dinner, I headed to Starbucks drive through for a grande bold to go. Seeing that my love was behind me in his car, I ordered him his favorite cup and told the barista to charge me for it. When I got...