Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Characteristics to Avoid in Your Agency’s Next Hire
As I travel around the country speaking, I ask, "what is your agency's number one issue?", and no matter where I am, I always receive the same answer- hiring. With the lack of people looking to set into the insurance world, the biggest mistake we can make is to hire...
Guest Post: How to Shorten Your Content for Today’s Short Attention Spans
Smartphones give on-the-go consumers the world at their fingertips. As a result, they are accustomed to simple app interfaces and intuitive website designs. They also expect short, straightforward content that gets to the point so they can get on with their lives....
6 Reasons to Mobilize an Older, Flexible Workforce
6 Reasons to Mobilize an Older, Flexible Workforce Finding and retaining adequate talent in Insurance feels precarious—the industry faces a huge talent gap, with less than one in ten Millennials expressing interest or education in insurance, and nearly half...
How can an AI chatbot improve your consumer experience?
As technology advances, we are seeing a wave of new developments that are improving the consumer experience. One such technological advancement is artificial intelligence and the chatbot. This articles aims to describe what a chatbot is, and how it can improve your...
How to Rely on Your Leaders to Create a Culture of Innovation
How to Rely on Your Leaders to Create a Culture of Innovation Good companies deliver quality products and services reliably. Great companies innovate, delivering unique products and services that customers often didn’t know they needed until they existed. Innovation...
Embracing Technology as an Insurance Agent
At the recent IAOA (Independent Agent Owners Association) meeting in Phoenix, agency owners gathered to hear tips from other agents on how to grow their business. Once the business is bound, servicing it to meet the client’s expectations becomes the next priority. A...
Webinar: Hashtagging, Keywords, and Backlinks
Hello everyone! We recently hosted a webinar with Joe Estey from Paradiso Presents that focuses hashtags, keywords, and using backlinks in your digital marketing campaigns. If you missed the live segment, not to worry, because we have the recording available for...
Webinar: Video SEO and Visual Content Marketing
Hello everyone! We recently hosted a webinar with Joe Estey from Paradiso Presents that focuses on video/visual content creation, uploading videos for the most visibility/SEO, and our visual content marketing strategy. If you missed the live segment, not to worry,...
The Rise of Chatbots
Chatbots have been around for a while now, whether you’ve heard of them or not. What are chatbots exactly though? If we look at Google’s exact definition, it states that chatbots are “A computer or program designed to simulate conversation with human users, especially...