Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Paradiso Presents 2013 Schedule: Coming To A City Near You!
As an independent insurance agency owner, traveling and maintaining an exceptionally run agency is a difficult task for anyone. Whenever we are traveling, it's always turns into a packed trip; meeting with as many agency principles and those interested as...
How Many Impressions It Takes To Make The Conversion From Service Seeker To Client
By Kate Pisciotta The other day I was in need of finding a massage therapist for a friend of mine. Specifically, my friend was suffering some serious pain from training for a triathlon. What I did next is what every single consumer does when...
Stop Acting Like A “Catfish Agent” and More Like The Independent Agent That You Are
by Kate Pisciotta I actually can't take credit for this blog idea...my friend and mentor John Fear (Fear John as I call him) had emailed me with it and i instantly got aggravated for not coming up with idea myself. So some of you are probably wondering...
Social Media & The Agency: Your Exceptional Customer Service Needs To Trickle Throughout Your Online Marketing Presence
Once you and your agency decide that starting a social media marketing campaign is within the companies best interest for the new year, there is always that natural hesitation when first starting out. Often times, we hear the same general comments: "How...
Your “Community” Doesn’t Have To End At Your Town Line When It Comes To Branding and Marketing
On a normal day in our agency last year, we had a Veteran pass several other agencies along his journey to reach the doorsteps of our agency for one reason: our brand and identity was clearly expressed through our logo which included the POW MIA initials. From that...
Determining If The King (Or Queen) Behind The Content Is An Expert Or Not. Afterall, Everything You Read On The Internet Has To Be True, Right?
by: Kate Pisciotta I think what is probably the greatest achievement of the internet is the ability to network with others worldwide from the comforts of our own home. The internet is free to explore and lead yourself in any direction you want to go. Some of us use...
Content Is King? Really? No, Relationships Is King. Every Single Time.
In the past 2 months, we have received so many questions regarding content, content and content. We haven't until now, touched upon the question "Is Content King?". Well, after swallowing 2012 and our wins and losses, we will tell you this; Content is NOT King. But...
Your Marketing Director Might Be Your Best Connection To Your Potential Insurance Clients
by: Kate Pisciotta I get so frustrated with companies when they tell me how hard it is to be creative when marketing their product or service...REALLY?!?! Because Insurance is such a sexy and interesting topic, right?? NO. Not even close. With that said however, we do...
Improving Your Website And Social Media Presence Doesn’t Require Taking A Stab In The Dark.
Congratulations if you are one of the businesses I work with on a consistent basis who've decided to make the plunge into online marketing and showing your website and online presence some tender loving care for 2013 and beyond. You are doing the right thing! Look...