Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
4 Ways to Effectively Use Video in Marketing
If you’ve followed our recent marketing tips in the past, you know how important it is to make video part of your strategy. In fact, a study from Google found that “almost 50% of internet users look for videos related to a product or service before visiting a store.”...
Communicating your Brand in the Modern World
When it comes to your insurance agency’s digital marketing, it all starts with your brand. Yes, your brand should be the heart of all of your insurance agency’s content, and your brand should be consistent across every platforms. Whether it’s through your website, by...
Social Media Checkup
Whether you’re a seasoned social media warrior, or just getting started with social media in your insurance agency, we want to make sure that your social media channels are running smoothly. For that reason, we think it’s important to have a yearly checkup on all of...
The Insurance Agent’s Guide to Blogging
Why should you blog? Blogging is very important because it helps your website’s SEO (search engine optimization) and ranking. Blog posts increase the amount of content on your website and create another way to connect with your audience. Plus, when you...
Avoid these 5 Common Mistakes when Adding Images to your Insurance Agency’s Website
I’ve said it before, and I’ll say it again, visual content is KING when it comes to digital marketing. We’ve wrote several articles on visual content marketing in the past, including Visual Content Marketing Fundamentals, The Evolution of Visual Content...
Webinar – How any Insurance Agent can Leverage Video
Is your insurance agency making use of video marketing yet? Some owners look at video marketing as a burden, or even an insurmountable task. While video marketing may be intimidating on the surface, I’m here to tell you that it can be made easy for you and your...
Conquering Marketing Obstacles to Drive New Business
In a recent study, it was discovered that for insurance agents, our number one issue is developing new business. Additionally, the study also pointed out that meeting client expectations, dealing with competition, and keeping up with technology were also common...
The Face of Your Agency: How your Personal Brand Benefits Your Marketing Strategy
Traditional media such as, newsprint, television, and radio once dominated the advertising space. However, between consumers’ needs changing and greater accessibility to the digital world, it’s no wonder that, if you haven’t updated your insurance agency’s marketing...
The Art of the Hashtag
By now, many of us are already making use of hashtags within our social media marketing campaigns. Some of us may be new to hashtags, and if you are, you’ve come to the right place. Although, for those of us already using hashtags on a daily basis, this article could...