Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
How to Optimize your Visual Content Marketing Strategy
Hold that tweet! Is your content optimized for your social networks? A text driven status can be effective, however, more users are likely to respond to content that contains a visual element, like an image or a video. You’re also able to reach a larger demographic...
Community Based Marketing: Part 2
Here at Paradiso Insurance, we believe in our local community here in the small town of Stafford Springs, CT. Not only that, but we also believe that, with the help of local independent insurance agencies everywhere, we can change the world, starting with one...
Our Upcoming Insurance Marketing Events
Paradiso Presents is on the move again this year folks! If you haven’t joined us in the past for one of our insurance marketing events, then we’d love to see you at some point this year. Meeting new people within our space and exchanging ideas with thought leaders are...
Obtaining Powerful and Effective Reviews
Reviews and testimonials are nothing new when it comes to marketing, and that goes for any space, not just the insurance industry. But let me ask you this, is your agency making the most of your strategy when it comes to capitalizing on obtaining reviews? When it...
Don’t Take my Word for It – The Drawback of Social Influence
If you’re like me, then growth is absolutely necessary to focus on, and that’s one thing that will never change. There is nothing that bothers me more than becoming stagnant, so I personally try to avoid it at all costs. Some agency owners are reluctant to take on...
Don’t Focus on Traffic, Trust Me
Let me ask you something… When you look at your insurance agency’s recent sales, what is the number one source of new business, time and time again? For most of us, the answer is simple, it’s all about word of mouth referrals. If that’s the case though, then how is...
Umbrella Insurance – a Sure Fire Way To Round Out Your Accounts
Many insurance agencies, when asked how to grow their business, will instantly look to leads to fulfill that need. What they don’t know, however, is that they are already sitting on (and probably ignoring!) a veritable goldmine of growth waiting within their current...
Rebranding your Insurance Agency
Change can be a scary thing to some, but it can also have a positive and powerful impact on you and your insurance agency. This is especially true if your brand needs an update, or your insurance agency is looking for a new way to diversify itself. In fact, we didn’t...
Insurance Marketing via Pinterest
If you’re not already familiar with Pinterest, this social network focuses on visual content for you to share to your customers, clients, and prospects. Users can share a variety of visuals and GIFs from other users and outside sources. Media posted to this network...