Hot off the Presses!
Chris’s recent article Growing Your Marketing Savvy In The Digital Age was featured in Rough Notes. It features 5 steps you can use to grow your agency using social media.Use our expertise as your resource!
Paradiso Presents collects a variety of helpful resources for your agency to get started in regards to utilizing social media properly and effectively. We write a daily blog, in addition to highlighting other industry thought-leaders. This is your one-stop location for high-quality vetted insurance social media knowledge. And be sure to watch for our quarterly E-books as well!
Blog
Marketing Trends in 2017
They say that “Marketing’s job is never done,” and no truer words have ever been spoken. When we look at some of the factors that influence marketing and start “marketing trends,” we have to recognize that marketing is constantly changing. For instance, think about...
The Near Future of the Customer Experience
The customer experience is something that we have spoken on many times before. Why? Well, it is a crucial aspect of your insurance agency’s marketing that deserves a special focus. If you haven’t already checked out our article on the difference between customer...
8 Ways to Sincerely Say Thank You
I find that all too often, Independent Insurance Agents and Brokers are always focusing on how to get more leads or build a bigger book of business. While these things are clearly important, sometimes we need to take a step back and think about who’s putting money in...
The Unstoppable Producer Experience
We recently had the pleasure of joining Mike Stromsoe in San Diego for his event, the 2016 Be Unstoppable Bootcamp. Not only were we able to make it out to San Diego to join in on this three day event, but Mike had also invited us to speak as well, and it was an honor...
How Insurance Agents can Dominate Local SEO
SEO is always a hot topic when it comes digital marketing, and it’s something that we certainly aren’t shy to at our agency, Paradiso Insurance. If you’re an insurance agent or broker who is new to SEO, it stands for search engine optimization. This determines how...
Community Based Marketing
What separates us from the big name insurance companies? Yes, I’m talking about the captive agencies of the world. Well, first and foremost, the gecko, Flo the insurance girl, and the other big name carriers can’t provide the same customer experience that we provide....
Legal Use in Visual Content Marketing
Do you know if your insurance agency is pushing out legal visual content marketing? Yes, that is something you should be concerned about as an insurance agency owner, because you could run into troubles with copyright laws. I’m sure you’re immediately asking yourself,...
The Journey to Personalization
When it comes to your insurance agency’s marketing, personalization is key. Why? Well, think about it this way - when was the last time that you had received excellent service? Thinking back on this service, did the company make you feel like you were their only...
BIG Data on the Customer’s Experience
The customer experience is something that we are not shy of here at Paradiso Presents, as we have spoken on it a number of times in the past. Today, we’re putting a slightly different spin on it, because we’ve acquired BIG data on the customer experience that every...