Blog Archives - Page 5 of 9 - Paradiso Presents

The Betty Crocker Ingredients Of a Successful Insurance Agency

by Christopher Paradiso | Aug 30, 2013 | Blog

Share This: by The Betty Crocker recipe for a successful insurance agency consists of four key ingredients. These four key ingredients are what should be implemented into your agency in order to foster success. First Ingredient: Attitude Let’s first define...

Social Media Is NOT An Option For The Independent Insurance Agencies In 2013

by Christopher Paradiso | Aug 29, 2013 | Blog

Share This: by If you are an independent insurance agent, social media is no longer an option for your agency. Many agencies have been reluctant to embrace social media. In most cases, I personally feel that the reluctance comes from fear of not understanding the...

Increasing Facebook Engagement Just Got A Bit Easier!

by devparadiso | Aug 28, 2013 | Blog

Share This: by As Paradiso Presents continues to hit the road, meeting with insurance agencies from coast to coast, we here the same, common question: How do you increase your Facebook engagement? Facebook has gotten much more strict about personal vs. business...

Director Of First Impression And Why Every Agency Needs One

by Christopher Paradiso | Aug 22, 2013 | Blog

Share This: by What is a director of first impression? Furthermore, how does it play a role in your insurance agency today? First, I’d like to define what a director of first impression is: it was a title created to acknowledge the front desk employee who plays a...

Start Making Your Community Your Marketing Foundation

by Christopher Paradiso | Aug 21, 2013 | Blog

Share This: by It doesn’t take much to notice that most small independent insurance agencies are constantly looking for ways to combat the deep pockets of large writers which give them the ability to market over TV, the Internet, and newspapers. As independent agents,...

Why “Hope” Is Not A Strategy and Will Lead To Failure

by Christopher Paradiso | Aug 19, 2013 | Blog

Share This: by Recently Paradiso Presents when on the road to work with some highly successful insurance agents throughout the Midwest area. While working with the selected agencies, we asked the owners if they prepared a business plan annually. In addition, we also...