by Chris Paradiso | Jan 15, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks
Share This: by Is your goal to sell more insurance? If so, you need to get focused on your core audience. If you haven’t already, you have to start by answering these four questions and make sure your agency’s entire marketing team pastes them to their foreheads....
by Chris Paradiso | Jan 5, 2015 | Brand Camp
Share This: by Here are 6 Tips for creating Irresistible Content Marketing Offerings for Your Agency: Tip 1: focus on your agency’s persona. This is nothing new, but this year it’s key to have an agency persona. Who are you targeting is the key question and...
by Chris Paradiso | Jan 4, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks
Share This: by Content marketing is vital to every agency’s marketing strategy. As an agency owner you need to devote time,energy and money to developing various types of content, including white papers, Google + posts, tweets and blogs, which appeal to and...
by Kelly Donahue-Piro | Dec 26, 2014 | Being Successful, Blog, Brand Camp, Digital Marketing, Facebook, Google, Linkedin, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks, Twitter, Vine, YouTube
Share This: by As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on: Interest Generation Marketing to prospects during the sales process Marketing to the current clients Many agencies only focus on interest...
by Chris Paradiso | Dec 18, 2014 | Digital Marketing, Facebook
Share This: by Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place November 5th’s ban on like-gating. This is the practice of forcing a customer to like your page in order to receive the content...
by Chris Paradiso | Dec 12, 2014 | Digital Marketing
Share This: by As marketers in the insurance industry, we have a responsibility to make our campaigns as effective and efficient as possible. Over the past several years, we have learned that this is accomplished through inbound channels like social media, search...
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