Marketing Tips For Insurance Agencies Archives - Page 2 of 14

2016 Insurance Agency Marketing Checklist

by Chris Paradiso | Jan 14, 2016 | Marketing Tips For Insurance Agencies

Share This: by Every insurance agency needs to have goals in today’s ever more competitive insurance space. Your goals could be financial, strategic, or marketing in nature, but hopefully you cover all three areas. I have goals for my insurance agency. I’m...

Know Your Value Proposition

by Chris Paradiso | Dec 24, 2015 | Marketing Tips For Insurance Agencies

Share This: by Every agency has to understand the concept of a “value proposition” in today’s world. Social media is overcrowded, traditional marketing is ever changing, and the the importance of personal branding simply can’t be measured, thanks to the...

Why Customer Testimonials Should be a Part of Every Insurance Agency’s Marketing Plan

by Mike Demko | Dec 10, 2015 | Marketing Tips For Insurance Agencies

Share This: by It’s no secret that customer testimonials WORK. Think about it like this: are there any other completely FREE marketing tools that will have the same impact on your insurance agency as testimonials? There really isn’t when you think about it. The...

Email Persuasion Done Right

by Chris Paradiso | Dec 8, 2015 | Marketing Tips For Insurance Agencies

Share This: by Email persuasion is about what you say (your agency’s message) and when you say it. Aspects such as the day of the week, frequency of communication, the proper visual content, consistency in tone, and the right amount of simplicity all factor into our...

Visual Content Marketing For Your Insurance Agency

by Chris Paradiso | Nov 20, 2015 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by We live in an age of marketing where “traditional” marketing methods alone are not enough to leverage your agency’s brand. As I’ve mentioned before, marketing is going digital, and in fact, I believe that in 2015 and 2016 coming up, digital marketing...

Human-Centered Marketing

by Chris Paradiso | Nov 12, 2015 | Marketing Tips For Insurance Agencies

Share This: by As more and more insurance agencies start to believe that they should undergo a digital transformation, we will see more money pouring into digital technologies. The aim is to somehow get likeminded with our insurance buyers and keep our agency in...