by Chris Paradiso | Sep 1, 2015 | Marketing Tips For Insurance Agencies, Social Media
Share This: by Let’s talk marketing, and how social media is changing the game. Marketing, by Oxford’s definition, is “the action or business of promoting and selling products or services, including market research and advertising.” Marketing is crucial for your...
by Chris Paradiso | Aug 25, 2015 | Marketing Tips For Insurance Agencies
Share This: by The insurance business is highly competitive – Geico has a marketing budget in the billions and Flo and Progressive are spending in the hundreds of millions. I would say the average agency owner is spending in the thousands. We work in a highly...
by Chris Paradiso | Jul 7, 2015 | Marketing Tips For Insurance Agencies
Share This: by Video? Yes, video! You’ve got to be kidding me, insurance agencies using video to market their agency?! YES! An agent out of Dallas, Texas said to me this past January that I must be be nuts. But, nope I’m not nuts at all! Let’s never...
by Chris Paradiso | May 26, 2015 | branding, content marketing, Marketing Tips For Insurance Agencies
Share This: by An essential part of networking today is to be “memorable” for the right reasons. OK, what does this mean? It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to...
by Chris Paradiso | May 5, 2015 | branding, content marketing, insurance marketing, marketing strategy, Marketing Tips For Insurance Agencies
Share This: by Do you want to know what giants like Microsoft, LinkedIn, Geico, Allstate and Google all have in common when it comes to the world of branding? I bet you won’t guess because I myself was shocked to see that these giants all focused on their...
by Chris Paradiso | Apr 3, 2015 | insurance marketing, Marketing Tips For Insurance Agencies
Share This: by On April 21, Google will make a BIG change to its algorithm. The Google mobile algorithm update will be influencing the display of organic search results on mobile devices such as tablets and smartphones This will not only be affecting insurance agency...