Tips & Tricks Archives - Page 11 of 18

Figuring Out Content Marketing

by Chris Paradiso | Sep 19, 2014 | Marketing Tips For Insurance Agencies

Share This: by As content marketing matures, the difference between the leaders and the followers in digital marketing will come down to those who have taken content marketing measurement seriously. When discussing content marketing, we need to remember that it always...

Your Agency’s Marketing Road Map

by Chris Paradiso | Sep 17, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Share This: by Traditionally, agencies have relied on referrals as a methodology for growth. With the advent of direct writers spending more than $6 billion dollars in advertising the modern agent needs to identify a strategy that focuses on service to deliver...

Self- Service for the Modern Consumer

by Chris Paradiso | Sep 8, 2014 | Marketing Tips For Insurance Agencies

Share This: by More than 15 years ago, many companies forced consumers to perform certain tasks themselves. For example, about 15 years ago banks started charging customers for not excluding their own transfers, leading to some pretty angry customers. Today the world...

The Role of Emotions in Your Agency’s Leadership

by Chris Paradiso | Aug 25, 2014 | Being Successful, Vision

Share This: by Have you made a list of the 5 leaders you most admire? If not, why not? They can be from business world, social media, politics, technology, the sciences any field really. Once you have narrowed down that list, then ask yourself- “why do I admire...

You Can’t Teach Creativity

by Chris Paradiso | Aug 14, 2014 | Marketing Tips For Insurance Agencies

Share This: by The marketing arena for insurance is becoming increasingly creative. The issue I have is that this creativeness isn’t coming from independent insurance agents.It’s coming from the big insurance carriers like the gecko and Flo, just to name a few. On a...

10 Tips to help CSR’s with Change

by Chris Paradiso | Jul 29, 2014 | Tips & Tricks

Share This: by One of the attributes all CSR’s need to have is being able to adapt. In this current economy and ever changing industry, everyone is moving around from one department to another. We’ve accepted that CSR’s don’t stay in one role for life, and...