Influential Leaders in Digital Marketing

Influential Leaders in Digital Marketing

Share This: by Everyone has an idol or someone they look up to. Your insurance agency, for example, may follow the teachings of past or present leaders. As a society, we also look up to certain influencers because of certain traits or qualities they may have. An...
The Importance of Marketing Personas

The Importance of Marketing Personas

Share This: by You may have heard of a marketing persona before, but does your insurance agency use them? For those of us who haven’t already heard of a marketing persona, allow me to briefly explain what a persona is, and how they can be a powerful asset to you and...
Email Marketing in 2017: What you Should Know

Email Marketing in 2017: What you Should Know

Share This: by Alright, if you’re one of those folks who is still trying to tell us that “email marketing is dead,” then I have some news for you: it’s alive and well. We recently wrote about Social Media vs. Email Marketing where we took a look at big data behind...