ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

The Most Asked Questions That I Get After Our Social Media Workshop

by Chris Paradiso | Oct 20, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

1) What is one social media marketing tip you learned recently? A) Knowing When To Walk Away is a MUST! By taking time away from social media sites, your interactions online will begin to feel more real and natural. When you are ‘online’ too much, your tweets begin to...

Time it Right- The Value of Timing When Using Social Media for Your Business

by Chris Paradiso | Oct 15, 2014 | Digital Marketing, Social Media

By Guest Blogger, Julia Czelazewicz Now more than ever, social media is a critical aspect of business. Many different platforms are used to ensure you are reaching your target audience, and getting your message across clearly. Every day we pin, tweet, and post about...

Improving Customer Experience with Digital Marketing

by Chris Paradiso | Oct 13, 2014 | Digital Marketing

Agencies that have relied on traditional channels to build and grow personal relationships face a future in which conversations and in-person meetings have become the equivalent of landline phones and cursive writing. If you never meet the customer, how do you get to...

The Power is in the Visual

by Chris Paradiso | Oct 9, 2014 | Digital Marketing

Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content (Instagram-Pinterest-Vine etc.....). The Power of Visual Content explains how companies and brands can develop a...

Pinterest: Is This the Right Tool For Your Agency?

by Chris Paradiso | Oct 6, 2014 | Digital Marketing

Whether you are an early adopter or a skeptic like many agents, when it comes to new marketing channels, social media’s ability to help insurance agencies reach a broader audience and to do it at a relatively low cost has put it at the center of today’s marketing...

Your Agency’s Marketing Road Map

by Chris Paradiso | Sep 17, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Traditionally, agencies have relied on referrals as a methodology for growth. With the advent of direct writers spending more than $6 billion dollars in advertising the modern agent needs to identify a strategy that focuses on service to deliver referrals, marketing...