ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Why Does My Agency Need a Designer?

by Chris Paradiso | Sep 15, 2014 | Brand Camp

I am sure that if you’re here reading this blog it’s because you are trying to grow your agency and you heard that social media was a thing you should do. Well, let me tell you- this guy Chris Paradiso can teach you how to do it. The first thing he’ll tell you is...

10 Ways to Have a Winning Social Media Strategy

by Chris Paradiso | Sep 1, 2014 | Digital Marketing

Here’s a staggering fact: Google earns billions of dollars every single year indexing and helping people find the information and content that they are looking for. The key word in that last sentence wasn’t ‘billions’ though, it was CONTENT. Content is king in the...

The Role of Emotions in Your Agency’s Leadership

by Chris Paradiso | Aug 25, 2014 | Being Successful, Vision

Have you made a list of the 5 leaders you most admire? If not, why not? They can be from business world, social media, politics, technology, the sciences any field really. Once you have narrowed down that list, then ask yourself- “why do I admire them?" The chances...

Success in Social Media Starts with…

by Chris Paradiso | Aug 12, 2014 | Digital Marketing, Social Media

When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of Google’s fluidity, and that’s why we can never stop learning....

Finding Success From Your Social Media Strategy

by Chris Paradiso | Jul 17, 2014 | Being Successful, Digital Marketing

Let's discuss your agency’s ability to have a social media strategy that brings success and a positive ROI. First we have to define what the agency calls ‘success’ in its social media marketing strategy. This is not always the easiest task because it isn’t simply...

Reducing Commissions for New Business Without Emails

by Chris Paradiso | Jul 3, 2014 | Blog, Tips & Tricks

Agencies invested in digital marketing have a never ending pursuit to obtain email addresses. Some producers get them and never think twice, however there are always a few team members who forget frequently. There is a valuable lesson you can portray to your agents...