ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

The Independent Agency Ten Commandments

by Chris Paradiso | Jun 24, 2014 | Blog

Pretty much every agency owner, including myself, believes that we provide great customer service, but the fact is we don't. If we did, we wouldn't be human. With that in mind, my agency is focused not solely on customer service but rather on the entire customer...

Do You Have a Client-Experience System in Place?

by Chris Paradiso | Jun 20, 2014 | Blog

In recent years, agencies have been focused on process and procedures that drive efficiency. We have contracted with management systems, rating software, paperless systems and automated email marketing tools. Most of our investments have been focused on efficiency for...

Straight Up, Our App is AWESOME

by Chris Paradiso | May 29, 2014 | Mobile App

So why is it important for you to download the Paradiso Insurance app? Well, first and foremost, this app was designed specifically for our customers. It gives you the ability to pay your bills with the touch of a button, while also allowing you to report an insurance...

Digital Marketing- It’s All About Your Open Rate

by Christopher Paradiso | Mar 11, 2014 | Digital Marketing

Digital marketing is still a great strategy to connect with prospects, brand with existing clients and build a relationship with future business owners. Digital marketing to your prospects and/or clients for personal lines insurance can lead to a lot of new business,...

Helpful Tips for Your Agency’s Digital Marketing Campaign

by Christopher Paradiso | Mar 6, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Let's take a few minutes to talk about digital marketing within your agency. My first question is this: does your agency have the ability to digitally market to your clients or prospects? If not, your agency needs to look at getting the right provider in order to be...

How a Mobile App Can Completely Change Your Agency’s Marketing Success

by Christopher Paradiso | Mar 3, 2014 | Mobile App

In my professional opinion, the insurance industry can benefit significantly from the movement into mobile technology. Why do I think so? Well, because it’s plain and simple: the mobile platform can transfer your business directly in the hands of customers, and lead...