ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Takeaways from the ACT-AUGIE-AIMS meeting in Arizona

by Christopher Paradiso | Feb 20, 2014 | Blog

This meeting a way to say thank you to Jeff Yates for not only his outstanding efforts with ACT, but also for his time in helping the independent insurance agency avenue prosper and thrive under his tutelage. As numerous people stood up and thanked Jeff for all of his...

Quality Over Quantity

by Christopher Paradiso | Feb 10, 2014 | Blog, Digital Marketing, Marketing Tips For Insurance Agencies, Social Media

Your agency is not going to successfully prove to your target audience that you know what you’re talking about by having 3,000 Twitter followers or 2,500 Facebook ‘likes’. The only thing that this proves is that you know how to get 3,000 people to follow you on social...

The Future is Mobile

by Christopher Paradiso | Feb 5, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies, Mobile App

Mobile has fundamentally transformed every element of consumer behavior and how businesses engage with them...and that includes insurance. We may be known as tech dinosaurs but this is our chance to catch up. If you don't add mobile to your marketing mix,...

Working On Your Business, Not In Your Business

by Christopher Paradiso | Jan 28, 2014 | Blog, Marketing Tips For Insurance Agencies, Vision

As an agency owner, I spend a lot of time working on my business. Owners often ask me what I mean when I say that and in order to answer their question succinctly, I need to mention one key aspect- I had to start working in my business before I could work on my...

Has your agency tried Reverse Marketing?

by Christopher Paradiso | Jan 22, 2014 | Digital Marketing, Marketing Tips For Insurance Agencies

Before we can begin our discussion on Reverse Marketing, we need to first define it, courtesy ofWikipedia. Reverse marketing is “the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer.” An easy way to...

10 Suggestions For Any Business Owner Looking For Future Success

by Christopher Paradiso | Dec 18, 2013 | Digital Marketing

I often travel to insurance industry meetings and conferences, and that means I spend a significant amount of time on planes. As anyone who travels knows, it's important to befriend the people around you because it can get pretty lonely sometimes. People I meet in the...