ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

The Best Business Investment Many Insurance Leaders Missed

by Christopher Paradiso | Nov 14, 2013 | Blog, Brand Camp

Last week I was in Baltimore for Brand Camp 2013 put on by Peter van Aartijk and Rick Morgan. This was the second brand camp I have attended. Different than last year's focus which was the anatomy of your brand, this year's focus was on the ripple affect. I have...

What My Grandfather Taught Me About Veterans Day

by Christopher Paradiso | Nov 11, 2013 | Blog

Today, our country honors and recognizes our Veterans. This day represents much more than another day off; it's a day of RESPECT. Today we give THANKS to all of those who have served our great country. Today is also a day to remember freedom isn't free. My...

Year 2014: The Year For Insurance Agency Mobile Marketing

by Christopher Paradiso | Nov 6, 2013 | Mobile App

Mobile Internet usage is "projected" to overtake desktop Internet usage by 2014. Mark my words, this projection will come true and it will indeed occur in 2014. (Source of this statistic is the Microsoft Tag) 91% of all US citizens have their mobile device within...

Online Agency Reviews: The Business You Are Passing Up Without Them

by Christopher Paradiso | Nov 4, 2013 | Digital Marketing

As a business owner, you really need to look at the world of social marketing and the importance of how your consumers review your business. Recently I was traveling in Kansas to put on an insurance marketing workshop and was looking for a place to sit down with...

5 Tips Every Insurance Agent Should Consider For Linkedin Success

by Christopher Paradiso | Nov 3, 2013 | Blog, Linkedin

If you’re an insurance agency owner like me who writes a large portion of my business in the commercial lines area, then you should be looking at LinkedIn regularly. It can be a extremely beneficial when attempting to find prospects in the business world, and so...

Agency Retention: Fixing What Was A Steady Leak Into A Slow Drip

by Christopher Paradiso | Oct 15, 2013 | Being Successful, Blog, Marketing Tips For Insurance Agencies, Tips & Tricks

What is your agency doing to retain its current business? This is a very valuable question and the answer is even more valuable. First of all, you always need to be doing something to keep the current business that has already been written. This is easier said than...