ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

“Fast and Precise”: The Month Old Hummingbird Google Algorithm

by devparadiso | Sep 30, 2013 | Digital Marketing, Google, SEO

Google celebrated it's 15th birthday with a surprise for you: Another algorithm change. This change is different from the penguin and panda updates we have been trying to master. If you remember the "Caffeine" update, this new change is much similar as far as change...

Mobile Friendly Vs. Mobile App: Comparing Apples To Oranges

by Christopher Paradiso | Sep 16, 2013 | Blog, Mobile App

Often I hear people compare app versus mobile friendly, but really it’s like comparing apples to oranges. An app is used predominantly for existing clients and for that personal type of interaction, whereas a mobile friendly site is used for the purpose of...

Don’t Forget The Obvious When It Comes To Keywords And Your SEO Campaign

by devparadiso | Sep 3, 2013 | Blog, SEO

In previous posts, we have talked about the importance of understanding what your keywords are for your website and your traffic. My favorite tool has always been Google AdWords Keyword Tool when it comes to doing my research. However, we need to discuss some of the...

The Betty Crocker Ingredients Of a Successful Insurance Agency

by Christopher Paradiso | Aug 30, 2013 | Blog

The Betty Crocker recipe for a successful insurance agency consists of four key ingredients. These four key ingredients are what should be implemented into your agency in order to foster success. First Ingredient: Attitude Let's first define attitude- it is a position...

Social Media Is NOT An Option For The Independent Insurance Agencies In 2013

by Christopher Paradiso | Aug 29, 2013 | Blog

If you are an independent insurance agent, social media is no longer an option for your agency. Many agencies have been reluctant to embrace social media. In most cases, I personally feel that the reluctance comes from fear of not understanding the ability of social...

Increasing Facebook Engagement Just Got A Bit Easier!

by devparadiso | Aug 28, 2013 | Blog

As Paradiso Presents continues to hit the road, meeting with insurance agencies from coast to coast, we here the same, common question: How do you increase your Facebook engagement? Facebook has gotten much more strict about personal vs. business pages. In the...