ParadisoPresents
Digital Marketing Resources for the Independent Insurance Agent
Director Of First Impression And Why Every Agency Needs One
What is a director of first impression? Furthermore, how does it play a role in your insurance agency today? First, I’d like to define what a director of first impression is: it was a title created to acknowledge the front desk employee who plays a critical position...
Start Making Your Community Your Marketing Foundation
It doesn’t take much to notice that most small independent insurance agencies are constantly looking for ways to combat the deep pockets of large writers which give them the ability to market over TV, the Internet, and newspapers. As independent agents, we need to do...
Why “Hope” Is Not A Strategy and Will Lead To Failure
Recently Paradiso Presents when on the road to work with some highly successful insurance agents throughout the Midwest area. While working with the selected agencies, we asked the owners if they prepared a business plan annually. In addition, we also asked them for...
How #Hashtags Can Drive Business To Your Brand
We have to agree with you on that. Besides the seldom laugh from them, those hashtags are absolutely useless and take up content space. But in order to understand how hashtags can help your business drive traffic, we need to understand what hashtags are. In short,...
[Recap Of Seminar] What Motorists Insurance Group Can Teach Us All
Last week, Paradiso Presents had the honor of hosting a 3-day seminar to various Motorists Insurance Agencies. Like any new experience, I had no idea what the personalities would be like, how the company would treat our social and digital marketing workshop but most...
The Power In Every Thank You
The words “thank you” in today's time are almost extinct. There is so much respect behind the words “thank you,” and I think today, respect isn't what it was in the 1950’s. Recently I read an article in Rough Notes magazine that stated less than 7% of businesses...