ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

How To Create A Winning Culture With Five Simple Factors

by Christopher Paradiso | Jul 24, 2013 | Blog

In many industries, business leaders need to recognize culture’s crucial role within their business. Research indicates that fewer than 10% of companies succeed in building a winning culture. How is it that so many business leaders realize this importance, yet are...

5 Key Points That Make Insurance Websites Profitable

by Christopher Paradiso | Jul 23, 2013 | Being Successful, Blog, Digital Marketing, Marketing Tips For Insurance Agencies

A profitable website for insurance agents is not always as easy as it sounds. We find most insurance agencies actually have a very stagnant websites. What do we mean by stagnant? Well basically they are not generating any significant profit for your agency. In order...

Three Simple Customer Service Ideas Your Customers Will Love You For

by Christopher Paradiso | Jul 22, 2013 | Blog

Let’s face it; a customer’s experience is everything. I say that because many insurance professionals believe that people do business with their agencies because we provide great service. My belief on great service stems from the idea that we receive a significant...

How Insurance Agencies Can Use Value Added Propositions To Combat Price

by Christopher Paradiso | Jul 17, 2013 | Blog

What is value added? Value added refers to the extra features such as an item of interest, work product, service, or person, which goes beyond standard expectations and provides something "more" with little to no cost. Value-added features provide a competitive edge...

Content “Going Viral” Doesn’t Always Lead To A Pot Of Gold

by devparadiso | Jul 9, 2013 | Blog

Not too long ago in the land of content marketing, the philosophy was based around content pushing, keyword stuffing and content sharing. This thought wasn't necessarily wrong a few years ago when the algorithms of Google and other search engines were much much...

Why Spending More On Your Organic Search Rankings Will Pay Long-Term

by devparadiso | Jul 8, 2013 | Blog

If you ever do marketing for a company or business, even if its your own, one of the smartest things you can do is understand your own habits in order to understand your potential customers. The biggest problem social media marketers and digital marketers have, is...