ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Monday Coffee Sipper: When Do We Stop Researching SEO And Start Our Insurance Marketing Gameplan?

by Christopher Paradiso | Feb 18, 2013 | Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Tips & Tricks

SEO Moz, Social Media Examiner, Google Webmaster Central Blog...and on and on and on. If you are like me, you nearly get a panic attack every morning as you scroll through the latest info regarding the #1,234 update for Google's Panda update, do this stop...

Dumping The Marketing Workload On Another Employee? Aint Nobody Got Time For That!

by Christopher Paradiso | Feb 11, 2013 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

If Paradiso Presents offers one piece of crucial advice, it is this: In order to be successful, you need to hire a marketing person for your agency. It is so ridiculously hard at times to fathom adding someone on to payroll who is a non-producing employee to...

What Your Insurance Agency’s Brand and Identity Can Learn From Starbucks

by Christopher Paradiso | Jan 28, 2013 | Brand Camp, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

by Kate Pisciotta The other day, after a quick dinner, I headed to Starbucks drive through for a grande bold to go. Seeing that my love was behind me in his car, I ordered him his favorite cup and told the barista to charge me for it. When I got...

How Many Impressions It Takes To Make The Conversion From Service Seeker To Client

by Christopher Paradiso | Jan 25, 2013 | Digital Marketing

By Kate Pisciotta The other day I was in need of finding a massage therapist for a friend of mine. Specifically, my friend was suffering some serious pain from training for a triathlon. What I did next is what every single consumer does when...

Social Media & The Agency: Your Exceptional Customer Service Needs To Trickle Throughout Your Online Marketing Presence

by Christopher Paradiso | Jan 21, 2013 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, Social Media, Tips & Tricks

Once you and your agency decide that starting a social media marketing campaign is within the companies best interest for the new year, there is always that natural hesitation when first starting out. Often times, we hear the same general comments: "How...

Your “Community” Doesn’t Have To End At Your Town Line When It Comes To Branding and Marketing

by Christopher Paradiso | Jan 18, 2013 | Brand Camp, Digital Marketing, Marketing Tips For Insurance Agencies, Tips & Tricks

On a normal day in our agency last year, we had a Veteran pass several other agencies along his journey to reach the doorsteps of our agency for one reason: our brand and identity was clearly expressed through our logo which included the POW MIA initials. From that...