ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Having a Mobile-Friendly Website vs. a Mobile App: Where to Start

by Chris Paradiso | Oct 6, 2015 | Digital Marketing, Mobile App

When 4 out of 5 consumers shop on their smartphones and 40% or more of these customers/prospects will abandon a website if it is not mobile-friendly, it shows that this battle is in its final round. Google also weighed in earlier this year with the announcement that mobile-friendly sites would achieve a better ranking in search results (SEO) than websites that aren’t mobile ready. The question is, is your agency website mobile friendly (responsive)?

The Power of Integrated Marketing Automation

by Kelsey Frerichs | Oct 1, 2015 | Digital Marketing, Marketing Tips For Insurance Agencies

Hubspot defines marketing automation as “software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.” Basically, it helps you create and maintain meaningful communication with your clients and prospects on a deep level without a ton of time and effort on your part.

The Power of an App for your Agency

by Chris Paradiso | Sep 29, 2015 | Digital Marketing, Mobile App

Does your insurance agency have a mobile app? If the answer is yes, then you’re in good shape. For those of you who haven’t quite implemented a mobile app for your customers, now is the time. With the advances we are making with technology, everyone is in a faster pace of living, and all of our wants and needs have become mobile ready. Insurance should be the same way; it should be convenient and easy for your customers to to get in touch with your agency, whenever they may end up needing it.

ME + MINE + EVERYONE ELSE: A FORMULA FOR DIGITAL MARKETING SUCCESS

by Chris Paradiso | Sep 22, 2015 | Digital Marketing

The growth of social media and digital marketing has brought opportunities for local independent insurance agencies to boost their reach and engage their communities in ways never before possible. At the same time, the vast number of platforms, venues and tactics has left agencies overwhelmed. From email marketing, blogging and newsletters to Facebook, Pinterest, YouTube and Vine, the possibilities seem to be endless.

“It’s Not Junk! – Email Marketing Tips”

by Bernard Estey | Aug 13, 2015 | Digital Marketing

Email marketing campaigns have become widely integrated into marketing plans everywhere. The idea is that you can design an email and blast it out to a wide audience, hopefully earning new business or attraction toward your brand in the process. However, there is a...

Content Awareness: Are you Staying Relevant to Your Marketspace?

by Chris Paradiso | Aug 6, 2015 | content marketing, Digital Marketing

If you were an agency owner that owned several websites, would you think that it’s more important to keep your website visitors interested in what you have to say, or would the content not matter as long as you attracted them in the first place? That's the million...