ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Questions to Ask When Hiring a Social Media Marketing Specialist

by Chris Paradiso | Mar 3, 2015 | branding, content marketing, Digital Marketing, insurance marketing, marketing, Social Media, Uncategorized

Social media has become one of the most prominent marketing channels. A recent study shows that nearly 91 percent of all businesses are using social media as a new marketing tool to reach customers and prospects. It’s also reported that Americans spend more than 3.5...

Facebook for Small Businesses – Beginning Your Social Media Presence

by Chris Paradiso | Feb 26, 2015 | Being Successful, branding, content marketing, Digital Marketing, Facebook, independent insurance, insurance marketing, marketing, Marketing Tips For Insurance Agencies, small business, Social Media, Tips & Tricks

Do you want to use social media as part of your marketing strategy, but are unsure of where to start? Facebook is the perfect place to introduce your social media marketing strategy. Facebook was launched in 2004 and has over 1 billion monthly active users. From 2012...

The World Has Gone Mobile, Have YOU?

by Chris Paradiso | Feb 24, 2015 | Digital Marketing, insurance marketing, Marketing Tips For Insurance Agencies, Mobile App

Mobile devices (smart phones) now access the Internet more often than computers. Mobile has taken over and will continue to outshine computers in the content delivery marketplace. If your agency isn’t ready for mobile, you’re already losing out on potential revenue....

Make Your Marketing Effective by Doing These Two Things Daily

by Chris Paradiso | Feb 13, 2015 | Being Successful, branding, content marketing, Digital Marketing, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, Social Media

Create text based content Creation of new content will help fuel your brand and increase exposure in the world of Google. So what kind of content should you agency be producing? Great question. Each agency is different because it comes down to what your agency wants...

Marketing for Real Growth

by Chris Paradiso | Feb 6, 2015 | Being Successful, branding, Digital Marketing, independent insurance, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, ROI, Social Media, Tips & Tricks

Is your agency growing? If the answer is yes, then how much and how? If the answer is no, then why? Let’s tackle the first question; how much did you grow? Let’s say that your growth was 9% this year. How do we analyze that number? The key is to understand how...

Is Your Agency Checklist Marketing?

by Kelly Donahue-Piro | Feb 5, 2015 | agency performance partners, Being Successful, Blog, branding, Digital Marketing, Facebook, independent insurance, insurance marketing, Linkedin, marketing, marketing strategy, Marketing Tips For Insurance Agencies, SEO, small business, Social Media, Tips & Tricks, Twitter, YouTube

I love it! Your agency is marketing! You are doing more than most! Now is the time to get really serious about your strategy. Too often I find agencies are doing what I call checklist marketing. Check! I posted on Facebook today. Check! I posted a blog. Check! I...